A data profile of the people who buy, follow and care about Martial arts in Australia — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 3,534,813 people in Australia.
Martial arts has an estimated audience of 3,534,813 people in Australia. 35.8% are female, 64.2% are male, average age 39.6. Top brand affinities: Mixed martial arts, Ultimate Fighting Championship, Boxing, Wikipedia, Internet celebrity.
Top brand affinities include Mixed martial arts, Ultimate Fighting Championship, Boxing, with strongest over-indexing on Mixed martial arts (2.75× the country average).
Demographically, the Martial arts audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Extroversion.
The typical Martial arts fan in Australia is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Martial arts profile in Australia.
35.8% are female, 64.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 39.6 |
| Estimated audience size | 3,534,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Martial arts audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed martial arts | Sports | 2.75× | ||
| 02 | Kickboxing | Sports | 2.57× | ||
| 03 | Boxing | Sports | 2.52× | ||
| 04 | Dylan O'Brien | Movies & TV | 2.39× | ||
| 05 | Conor McGregor | Sports | 2.38× | ||
| 06 | Christian Bale | Movies & TV | 2.34× | ||
| 07 | Michael J. Fox | Movies & TV | 2.24× | ||
| 08 | Liam Neeson | Movies & TV | 2.05× | ||
| 09 | Alexandra Daddario | Movies & TV | 1.89× | ||
| 10 | Ultimate Fighting Championship | Sports | 1.81× | ||
| 11 | Reggaeton | Music & Radio | 1.73× | ||
| 12 | Wikipedia | Internet & Social Media | 1.71× | ||
| 13 | Ladbrokes | Games | 1.61× | ||
| 14 | Scuba diving | Travel & Leisure | 1.61× | ||
| 15 | Chat room | Internet & Social Media | 1.58× | ||
| 16 | State of Origin series | Sports | 1.57× | ||
| 17 | LeBron James | Sports | 1.57× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 19 | Tom Welling | Movies & TV | 1.53× | ||
| 20 | Habitat | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.19× | |
| Extroversion | THRILL | 1.18× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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