A data profile of the people who buy, follow and care about Conor McGregor in Australia — modelled from more than twelve digital signal sources. Conor McGregor has an estimated audience of 701,992 people in Australia.
The average Conor McGregor fan in Australia is 32.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include FIFA World Cup 2026, Ultimate Fighting Championship, FIFA World Cup, with strongest over-indexing on FIFA World Cup 2026 (1.92× the country average).
Demographically, the Conor McGregor audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Conor McGregor fan in Australia is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Conor McGregor profile in Australia.
23.2% are female, 76.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 32.7 |
| Estimated audience size | 701,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Conor McGregor audience comes from Australia.
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 8.2% |
| Canada | 4.3% |
Where the Conor McGregor audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~100K | 1.23× | |
| 02 | Queensland | ~200K | 1.13× | |
| 03 | New South Wales | ~300K | 1.05× | |
| 04 | Victoria | ~200K | 0.99× | |
| 05 | Northern Territory | ~6K | 0.97× | |
| 06 | South Australia | ~50K | 0.91× | |
| 07 | Tasmania | ~10K | 0.91× | |
| 08 | Australian Capital Territory | ~10K | 0.85× |
The strongest cross-interests of the Conor McGregor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Welterweight (MMA) | Sports | 8.29× | ||
| 02 | Judo | Sports | 6.15× | ||
| 03 | Andrew Tate | Internet & Social Media | 5.97× | ||
| 04 | Grappling | Sports | 4.54× | ||
| 05 | Ultimate Fighting Championship | Sports | 3.60× | ||
| 06 | Wrestling | Sports | 3.55× | ||
| 07 | Las Vegas | Travel & Leisure | 3.37× | ||
| 08 | Combat sport | Sports | 3.27× | ||
| 09 | Mixed martial arts | Sports | 3.22× | ||
| 10 | Manchester United F.C. | Sports | 2.70× | ||
| 11 | Rugby union | Sports | 2.54× | ||
| 12 | FIFA World Cup | Sports | 2.52× | ||
| 13 | Team sport | Sports | 2.15× | ||
| 14 | National Rugby League | Sports | 2.04× | ||
| 15 | NBA | Sports | 1.96× | ||
| 16 | FIFA World Cup 2026 | Sports | 1.92× | ||
| 17 | Australian Football League | Sports | 1.74× | ||
| 18 | Adventure | Travel & Leisure | 1.62× | ||
| 19 | Video games | Games | 1.56× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Risk Appetite | THRILL | 1.59× | |
| Sports Activity | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Design Affinity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.68× |
Conor McGregor has an estimated audience of 701,992 people in Australia, concentrated in New South Wales and Victoria.
23.2% of Conor McGregor fans are female, 76.8% are male, with an average age of 32.7 years.
Conor McGregor fans show strongest brand affinity for FIFA World Cup 2026 (1.92×), Ultimate Fighting Championship (3.6×), and FIFA World Cup (2.52×) over the country average.
Conor McGregor fans in Australia are most concentrated in New South Wales (reach ~300K), Victoria (reach ~200K), and Queensland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Conor McGregor itself, the audience over-indexes on Ultimate Fighting Championship (3.6×), FIFA World Cup (2.52×), National Rugby League (2.04×), and Judo (6.15×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Conor McGregor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.