A data profile of the people who buy, follow and care about Adventure in Australia — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 8,106,978 people in Australia.
Adventure has an estimated audience of 8,106,978 people in Australia. 50.1% are female, 49.9% are male, average age 43.4. Top brand affinities: Peter Alexander, FIFA World Cup, Formula One, Manchester United F.C., Ski resort.
Top brand affinities include Peter Alexander, FIFA World Cup, Formula One, with strongest over-indexing on Peter Alexander (1.8× the country average).
Demographically, the Adventure audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Adventure fan in Australia is balanced, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Adventure profile in Australia.
50.1% are female, 49.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.4 |
| Estimated audience size | 8,106,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Adventure audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Alexander | Music & Radio | 1.80× | ||
| 02 | Ski resort | Travel & Leisure | 1.80× | ||
| 03 | Motorboat | Cars & Mobility | 1.80× | ||
| 04 | Honda | Cars & Mobility | 1.80× | ||
| 05 | MotoGP | Sports | 1.80× | ||
| 06 | Alpine skiing | Sports | 1.80× | ||
| 07 | Manchester City F.C. | Sports | 1.80× | ||
| 08 | Anne Hathaway | Movies & TV | 1.80× | ||
| 09 | NHL | Sports | 1.80× | ||
| 10 | Standup paddleboarding | Sports | 1.79× | ||
| 11 | Porsche | Cars & Mobility | 1.76× | ||
| 12 | Motocross | Sports | 1.76× | ||
| 13 | Boxing | Sports | 1.73× | ||
| 14 | Ferrari | Cars & Mobility | 1.71× | ||
| 15 | Ice hockey | Sports | 1.68× | ||
| 16 | FIFA World Cup | Sports | 1.67× | ||
| 17 | Sports betting | Games | 1.62× | ||
| 18 | Manchester United F.C. | Sports | 1.58× | ||
| 19 | Formula One | Sports | 1.55× | ||
| 20 | Real Madrid C.F. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Luxury Orientation | PREMIUM | 1.39× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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