A data profile of the people who buy, follow and care about Adventure in Malaysia — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 2,198,598 people in Malaysia.
The average Adventure fan in Malaysia is 38.1 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Energy, Cooking, with strongest over-indexing on YouTube (2.34× the country average).
Demographically, the Adventure audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Creativity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Adventure fan in Malaysia is more male, around 38.1 years old, with strong Creativity tendencies and a notable affinity for YouTube.
The key figures that characterise the Adventure profile in Malaysia.
40.3% are female, 59.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.1 |
| Estimated audience size | 2,198,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Adventure audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~500K | 1.39× | |
| 02 | Selangor | ~800K | 1.34× | |
| 03 | Sabah | ~200K | 1.21× | |
| 04 | Johor | ~300K | 1.16× | |
| 05 | Sarawak | ~200K | 1.14× | |
| 06 | Penang | ~200K | 1.14× | |
| 07 | Perak | ~200K | 1.10× | |
| 08 | Kedah | ~100K | 1.02× | |
| 09 | Pahang | ~100K | 1.00× | |
| 10 | Negeri Sembilan | ~100K | 0.98× | |
| 11 | Perlis | ~30K | 0.93× | |
| 12 | Malacca | ~70K | 0.92× | |
| 13 | Labuan | ~20K | 0.88× | |
| 14 | Kelantan | ~90K | 0.85× | |
| 15 | Putrajaya | ~10K | 0.84× | |
| 16 | Terengganu | ~80K | 0.82× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.26× | ||
| 02 | Energy | Home & Garden | 2.77× | ||
| 03 | Documentary movies | Movies & TV | 2.55× | ||
| 04 | Drama movies | Movies & TV | 2.48× | ||
| 05 | Home improvement | Home & Garden | 2.38× | ||
| 06 | Horror movies | Movies & TV | 2.36× | ||
| 07 | YouTube | Movies & TV | 2.34× | ||
| 08 | Action movies | Movies & TV | 2.25× | ||
| 09 | Anime movies | Movies & TV | 2.25× | ||
| 10 | Coupons | Shopping | 2.19× | ||
| 11 | Cooking | Food & Beverages | 2.18× | ||
| 12 | Boutiques | Fashion & Accessoires | 2.17× | ||
| 13 | Fast food | Food & Beverages | 2.16× | ||
| 14 | Home Appliances | Home & Garden | 2.16× | ||
| 15 | Religion | Business & Career | 2.13× | ||
| 16 | Pop music | Music & Radio | 2.13× | ||
| 17 | Handbags | Fashion & Accessoires | 2.03× | ||
| 18 | Rock music | Music & Radio | 2.01× | ||
| 19 | Comedy movies | Movies & TV | 2.00× | ||
| 20 | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.49× | |
| Risk Appetite | THRILL | 1.41× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Indulgence | JOY | 0.75× |
Adventure has an estimated audience of 2,198,598 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
40.3% of Adventure fans are female, 59.7% are male, with an average age of 38.1 years.
Adventure fans show strongest brand affinity for YouTube (2.34×), Energy (2.77×), and Cooking (2.18×) over the country average.
Adventure fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Energy (2.77×), Cooking (2.18×), Drama movies (2.48×), and Home improvement (2.38×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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