A data profile of the people who buy, follow and care about Adventure in Switzerland — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 1,916,794 people in Switzerland.
The average Adventure fan in Switzerland is 41.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Travel photography, Tour de France, Wildlife photography, with strongest over-indexing on Travel photography (2.34× the country average).
Demographically, the Adventure audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Adventure fan in Switzerland is balanced, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Travel photography.
The key figures that characterise the Adventure profile in Switzerland.
47.0% are female, 53.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.4 |
| Estimated audience size | 1,916,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Adventure audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~600K | 1.75× | |
| 02 | Ticino | ~100K | 1.53× | |
| 03 | Canton of Bern | ~300K | 1.32× | |
| 04 | Luzern | ~100K | 1.24× | |
| 05 | Aargau | ~100K | 1.21× | |
| 06 | Graubünden | ~50K | 1.13× | |
| 07 | Appenzell Innerrhoden | ~3K | 1.10× | |
| 08 | Canton of St. Gallen | ~100K | 1.08× | |
| 09 | Basel-City | ~80K | 1.06× | |
| 10 | Canton of Zug | ~30K | 1.06× | |
| 11 | Schwyz | ~30K | 1.02× | |
| 12 | Solothurn | ~50K | 1.01× | |
| 13 | Canton of Glarus | ~7K | 1.00× | |
| 14 | Uri | ~6K | 0.99× | |
| 15 | Canton of Obwalden | ~7K | 0.98× | |
| 16 | Canton of Nidwalden | ~7K | 0.97× | |
| 17 | Appenzell Ausserrhoden | ~8K | 0.95× | |
| 18 | Thurgau | ~50K | 0.93× | |
| 19 | Basel-Landschaft | ~40K | 0.92× | |
| 20 | Schaffhausen | ~10K | 0.92× | |
| 21 | Jura | ~10K | 0.90× | |
| 22 | Neuchatel | ~30K | 0.82× | |
| 23 | Canton of Geneva | ~100K | 0.80× | |
| 24 | Valais | ~60K | 0.80× | |
| 25 | Fribourg | ~50K | 0.77× | |
| 26 | Vaud | ~100K | 0.73× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour de France | Sports | 2.57× | ||
| 02 | Sustainable transport | Cars & Mobility | 2.49× | ||
| 03 | Wildlife photography | Technology & Electronics | 2.47× | ||
| 04 | Travel photography | Technology & Electronics | 2.34× | ||
| 05 | Shih Tzu | Pets & Animals | 2.12× | ||
| 06 | Beagle | Pets & Animals | 2.06× | ||
| 07 | Siberian Husky | Pets & Animals | 2.03× | ||
| 08 | Poodle | Pets & Animals | 2.02× | ||
| 09 | Fine-art photography | Technology & Electronics | 1.94× | ||
| 10 | Hiking boot | Fashion & Accessoires | 1.94× | ||
| 11 | Digital photography | Business & Career | 1.93× | ||
| 12 | Luxury real estate | Business & Career | 1.90× | ||
| 13 | Labrador Retriever | Pets & Animals | 1.90× | ||
| 14 | French Bulldog | Pets & Animals | 1.88× | ||
| 15 | Mountains | Travel & Leisure | 1.75× | ||
| 16 | FC Zürich | Sports | 1.70× | ||
| 17 | Bicycle | Cars & Mobility | 1.65× | ||
| 18 | Ski resort | Travel & Leisure | 1.62× | ||
| 19 | FC Bayern Munich | Sports | 1.60× | ||
| 20 | Beaches | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.62× | |
| Risk Appetite | THRILL | 1.29× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Creativity | OPEN | 0.85× |
Adventure has an estimated audience of 1,916,794 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.0% of Adventure fans are female, 53.0% are male, with an average age of 41.4 years.
Adventure fans show strongest brand affinity for Travel photography (2.34×), Tour de France (2.57×), and Wildlife photography (2.47×) over the country average.
Adventure fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Canton of Bern (reach ~300K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Tour de France (2.57×), Wildlife photography (2.47×), Beaches (1.57×), and Digital photography (1.93×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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