A data profile of the people who buy, follow and care about Adventure in Sweden — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 2,747,883 people in Sweden.
Adventure has an estimated audience of 2,747,883 people in Sweden. 52.6% are female, 47.4% are male, average age 45.9. Top brand affinities: Sveriges Television, Hemnet, Gina Tricot, KappAhl, Dogs.
Top brand affinities include Sveriges Television, Hemnet, Gina Tricot, with strongest over-indexing on Sveriges Television (1.65× the country average).
Demographically, the Adventure audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Adventure fan in Sweden is balanced, around 45.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Adventure profile in Sweden.
52.6% are female, 47.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.9 |
| Estimated audience size | 2,747,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Adventure audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.83× | ||
| 02 | Tour de France | Sports | 2.59× | ||
| 03 | Viral video | Internet & Social Media | 2.04× | ||
| 04 | True crime | Movies & TV | 1.94× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.86× | ||
| 06 | Detective fiction | Literature | 1.83× | ||
| 07 | Real property | Home & Garden | 1.82× | ||
| 08 | First-person shooter games | Games | 1.77× | ||
| 09 | Cruises | Travel & Leisure | 1.76× | ||
| 10 | Weaving | Fashion & Accessoires | 1.76× | ||
| 11 | Winery | Food & Beverages | 1.73× | ||
| 12 | Financial services | Business & Career | 1.70× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.65× | ||
| 14 | Fiction books | Literature | 1.61× | ||
| 15 | Hemnet | Home & Garden | 1.60× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.60× | ||
| 17 | Crochet | Home & Garden | 1.58× | ||
| 18 | Intersport | Shopping | 1.56× | ||
| 19 | Dogs | Pets & Animals | 1.54× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Risk Appetite | THRILL | 1.49× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.83× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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