A data profile of the people who buy, follow and care about Adventure in Portugal — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 2,128,115 people in Portugal.
The average Adventure fan in Portugal is 43.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Online newspaper, MotoGP, Bundesliga, with strongest over-indexing on Online newspaper (1.56× the country average).
Demographically, the Adventure audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Adventure fan in Portugal is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Adventure profile in Portugal.
43.4% are female, 56.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.8 |
| Estimated audience size | 2,128,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Adventure audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.66× | |
| 02 | Lisbon District | ~800K | 1.29× | |
| 03 | Leiria District | ~100K | 1.13× | |
| 04 | Madeira | ~70K | 1.10× | |
| 05 | Porto District | ~500K | 1.08× | |
| 06 | Santarém District | ~100K | 1.08× | |
| 07 | Azores | ~60K | 1.04× | |
| 08 | Setúbal District | ~200K | 1.01× | |
| 09 | Bragança District | ~20K | 1.00× | |
| 10 | Portalegre District | ~20K | 1.00× | |
| 11 | Beja District | ~30K | 0.99× | |
| 12 | Guarda District | ~30K | 0.99× | |
| 13 | Vila Real District | ~40K | 0.98× | |
| 14 | Évora District | ~40K | 0.97× | |
| 15 | Castelo Branco District | ~40K | 0.96× | |
| 16 | Coimbra District | ~100K | 0.95× | |
| 17 | Viana do Castelo District | ~50K | 0.95× | |
| 18 | Aveiro District | ~100K | 0.94× | |
| 19 | Viseu District | ~70K | 0.94× | |
| 20 | Braga District | ~200K | 0.91× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superbike World Championship | Sports | 2.81× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.64× | ||
| 03 | Beach soccer | Sports | 2.60× | ||
| 04 | Alpine skiing | Sports | 2.59× | ||
| 05 | Max Verstappen | Sports | 2.46× | ||
| 06 | Mineral water | Food & Beverages | 2.21× | ||
| 07 | Golf club | Sports | 2.20× | ||
| 08 | Boxing | Sports | 2.17× | ||
| 09 | Motorboat | Cars & Mobility | 2.14× | ||
| 10 | A.S. Roma | Sports | 2.13× | ||
| 11 | Ligue 1 | Sports | 2.12× | ||
| 12 | Arsenal F.C. | Sports | 1.85× | ||
| 13 | Manchester City F.C. | Sports | 1.81× | ||
| 14 | Bundesliga | Sports | 1.79× | ||
| 15 | Snapchat | Internet & Social Media | 1.75× | ||
| 16 | NFL | Sports | 1.64× | ||
| 17 | MotoGP | Sports | 1.63× | ||
| 18 | Paris Saint-Germain | Sports | 1.60× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 20 | Online newspaper | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Career Orientation | POWER | 1.38× | |
| Sports Activity | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.68× |
Adventure has an estimated audience of 2,128,115 people in Portugal, concentrated in Lisbon District and Porto District.
43.4% of Adventure fans are female, 56.6% are male, with an average age of 43.8 years.
Adventure fans show strongest brand affinity for Online newspaper (1.56×), MotoGP (1.63×), and Bundesliga (1.79×) over the country average.
Adventure fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on MotoGP (1.63×), Bundesliga (1.79×), TripAdvisor (1.58×), and Manchester City F.C. (1.81×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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