A data profile of the people who buy, follow and care about Adventure in Norway — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 1,438,664 people in Norway.
Adventure has an estimated audience of 1,438,664 people in Norway. 55.3% are female, 44.7% are male, average age 45.3. Top brand affinities: Biltema, Gina Tricot, KappAhl, Flower, Hobby.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (2.32× the country average).
Demographically, the Adventure audience skews more female with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
The typical Adventure fan in Norway is more female, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Adventure profile in Norway.
55.3% are female, 44.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 45.3 |
| Estimated audience size | 1,438,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Adventure audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helsinki | Travel & Leisure | 2.36× | ||
| 02 | Biltema | Business & Career | 2.32× | ||
| 03 | Ski touring | Sports | 2.19× | ||
| 04 | KappAhl | Fashion & Accessoires | 1.92× | ||
| 05 | Norrøna | Fashion & Accessoires | 1.84× | ||
| 06 | Ravelry | Internet & Social Media | 1.83× | ||
| 07 | Weaving | Fashion & Accessoires | 1.80× | ||
| 08 | Leggings | Fashion & Accessoires | 1.78× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.77× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 11 | Hobby | Home & Garden | 1.67× | ||
| 12 | Crochet | Home & Garden | 1.67× | ||
| 13 | Vegetable | Food & Beverages | 1.65× | ||
| 14 | Island | Travel & Leisure | 1.62× | ||
| 15 | Swimming pool | Sports | 1.62× | ||
| 16 | Flower | Home & Garden | 1.59× | ||
| 17 | Garden furniture | Home & Garden | 1.57× | ||
| 18 | Fjord | Travel & Leisure | 1.57× | ||
| 19 | Hardware store | Home & Garden | 1.55× | ||
| 20 | Hurtigruten | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.34× | |
| Career Orientation | POWER | 1.27× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.96× | |
| Mindfulness | BALANCE | 0.98× | |
| Spirituality | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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