A data profile of the people who buy, follow and care about Adventure in Ireland — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 1,348,984 people in Ireland.
Adventure has an estimated audience of 1,348,984 people in Ireland. 54.0% are female, 46.0% are male, average age 43.7. Top brand affinities: Electric guitar, Malta, French Bulldog, Yorkshire Terrier, Mountains.
Top brand affinities include Electric guitar, Malta, French Bulldog, with strongest over-indexing on Electric guitar (1.67× the country average).
Demographically, the Adventure audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Adventure fan in Ireland is balanced, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Electric guitar.
The key figures that characterise the Adventure profile in Ireland.
54.0% are female, 46.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.7 |
| Estimated audience size | 1,348,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Adventure audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.70× | ||
| 02 | Malta | Travel & Leisure | 2.57× | ||
| 03 | Bicycle touring | Sports | 1.83× | ||
| 04 | Target Corporation | Shopping | 1.82× | ||
| 05 | Mountains | Travel & Leisure | 1.71× | ||
| 06 | Electric guitar | Music & Radio | 1.67× | ||
| 07 | Twitch | Games | 1.66× | ||
| 08 | Australian Shepherd | Pets & Animals | 1.66× | ||
| 09 | Shih Tzu | Pets & Animals | 1.64× | ||
| 10 | Steam | Games | 1.63× | ||
| 11 | Beagle | Pets & Animals | 1.62× | ||
| 12 | Rottweiler | Pets & Animals | 1.61× | ||
| 13 | French Bulldog | Pets & Animals | 1.60× | ||
| 14 | Digital art | Arts & Culture | 1.59× | ||
| 15 | Bulldog | Pets & Animals | 1.58× | ||
| 16 | Dachshund | Pets & Animals | 1.56× | ||
| 17 | Poodle | Pets & Animals | 1.56× | ||
| 18 | Border Collie | Pets & Animals | 1.55× | ||
| 19 | Yorkshire Terrier | Pets & Animals | 1.52× | ||
| 20 | Luck | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.58× | |
| Career Orientation | POWER | 1.31× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.46× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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