A data profile of the people who buy, follow and care about Adventure in Finland — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 923,558 people in Finland.
Adventure has an estimated audience of 923,558 people in Finland. 51.4% are female, 48.6% are male, average age 43.2. Top brand affinities: Valtteri Bottas, Stockmann, Twitch, Gina Tricot, Carcare.
Top brand affinities include Valtteri Bottas, Stockmann, Twitch, with strongest over-indexing on Valtteri Bottas (2.04× the country average).
Demographically, the Adventure audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Adventure fan in Finland is balanced, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Valtteri Bottas.
The key figures that characterise the Adventure profile in Finland.
51.4% are female, 48.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.2 |
| Estimated audience size | 923,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Adventure audience comes from Finland.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 3.08× | ||
| 02 | Tour de France | Sports | 3.08× | ||
| 03 | Bentley | Cars & Mobility | 3.08× | ||
| 04 | Ford Mustang | Cars & Mobility | 3.08× | ||
| 05 | Drop shipping | Shopping | 2.48× | ||
| 06 | Viral video | Internet & Social Media | 2.28× | ||
| 07 | Twitch | Games | 2.08× | ||
| 08 | Valtteri Bottas | Sports | 2.04× | ||
| 09 | Swimming pool | Sports | 2.02× | ||
| 10 | Instant messaging | Internet & Social Media | 1.91× | ||
| 11 | Digital photography | Business & Career | 1.87× | ||
| 12 | Gambling | Games | 1.79× | ||
| 13 | Forestry | Home & Garden | 1.66× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 15 | Snapchat | Internet & Social Media | 1.59× | ||
| 16 | Fiction books | Literature | 1.55× | ||
| 17 | Online games | Games | 1.54× | ||
| 18 | Cycling | Sports | 1.54× | ||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Stockmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Individualism | JOY | 0.82× | |
| DIY Mentality | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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