A data profile of the people who buy, follow and care about Adventure in Denmark — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 1,238,670 people in Denmark.
Adventure has an estimated audience of 1,238,670 people in Denmark. 49.6% are female, 50.4% are male, average age 44.7. Top brand affinities: Uniqlo, Drop shipping, Digital photography, Radio, Vehicle leasing.
Top brand affinities include Uniqlo, Drop shipping, Digital photography, with strongest over-indexing on Uniqlo (2.39× the country average).
Demographically, the Adventure audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Adventure fan in Denmark is balanced, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Adventure profile in Denmark.
49.6% are female, 50.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.7 |
| Estimated audience size | 1,238,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Adventure audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.39× | ||
| 02 | Vehicle leasing | Cars & Mobility | 2.34× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.17× | ||
| 04 | Primark | Shopping | 2.00× | ||
| 05 | Digital photography | Business & Career | 1.85× | ||
| 06 | Animal rights | Politics & Society | 1.80× | ||
| 07 | Twitch | Games | 1.70× | ||
| 08 | First-person shooter games | Games | 1.67× | ||
| 09 | Circus | Kids & Family | 1.67× | ||
| 10 | Luxury real estate | Business & Career | 1.66× | ||
| 11 | Activism | Politics & Society | 1.66× | ||
| 12 | Compact car | Cars & Mobility | 1.66× | ||
| 13 | Drop shipping | Shopping | 1.62× | ||
| 14 | Viral video | Internet & Social Media | 1.62× | ||
| 15 | Science fiction movies | Movies & TV | 1.61× | ||
| 16 | Radio | Technology & Electronics | 1.56× | ||
| 17 | Gambling | Games | 1.53× | ||
| 18 | Scooters | Cars & Mobility | 1.52× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Brewery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.61× | |
| Spirituality | BALANCE | 1.41× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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