A data profile of the people who buy, follow and care about Adventure in South Africa — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 2,122,875 people in South Africa.
Adventure has an estimated audience of 2,122,875 people in South Africa. 46.9% are female, 53.1% are male, average age 39.2.
Demographically, the Adventure audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The key figures that characterise the Adventure profile in South Africa.
46.9% are female, 53.1% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.2 |
| Estimated audience size | 2,122,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 23% |
of the worldwide Adventure audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Spirituality | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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