A data profile of the people who buy, follow and care about Adventure in United Arab Emirates — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 2,422,397 people in United Arab Emirates.
The average Adventure fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Ferrari World, Star Cinema, Five Guys, with strongest over-indexing on Ferrari World (1.72× the country average).
Demographically, the Adventure audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Adventure fan in United Arab Emirates is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Ferrari World.
The key figures that characterise the Adventure profile in United Arab Emirates.
26.9% are female, 73.1% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 35.7 |
| Estimated audience size | 2,422,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Adventure audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Adventure audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~100K | 1.10× | |
| 02 | Emirate of Ajman | ~200K | 1.00× | |
| 03 | Fujairah | ~60K | 1.00× | |
| 04 | Emirate of Abu Dhabi | ~1M | 0.99× | |
| 05 | Emirate of Sharjah | ~500K | 0.98× | |
| 06 | Dubai | ~1.5M | 0.86× |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acqua di Parma | Beauty & Wellness | 1.96× | ||
| 02 | Political satire | Literature | 1.92× | ||
| 03 | Cyberpunk 2077 | Games | 1.80× | ||
| 04 | Target Corporation | Shopping | 1.79× | ||
| 05 | Giant Bicycles | Cars & Mobility | 1.76× | ||
| 06 | Jeep Cherokee | Cars & Mobility | 1.75× | ||
| 07 | Wego.com | Travel & Leisure | 1.73× | ||
| 08 | File sharing | Internet & Social Media | 1.73× | ||
| 09 | Ferrari World | Travel & Leisure | 1.72× | ||
| 10 | LPGA | Sports | 1.71× | ||
| 11 | Kempinski | Travel & Leisure | 1.64× | ||
| 12 | Mobile cloud computing | Technology & Electronics | 1.62× | ||
| 13 | Star Cinema | Movies & TV | 1.61× | ||
| 14 | Antarctica | Travel & Leisure | 1.60× | ||
| 15 | BBC iPlayer | Movies & TV | 1.59× | ||
| 16 | Maje | Shopping | 1.57× | ||
| 17 | FIFA Club World Cup | Sports | 1.56× | ||
| 18 | Five Guys | Food & Beverages | 1.53× | ||
| 19 | Crocodile | Pets & Animals | 1.51× | ||
| 20 | Catfish | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.19× | |
| Sports Activity | POWER | 1.19× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Indulgence | JOY | 1.00× | |
| Quality Awareness | PREMIUM | 1.04× |
Adventure has an estimated audience of 2,422,397 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
26.9% of Adventure fans are female, 73.1% are male, with an average age of 35.7 years.
Adventure fans show strongest brand affinity for Ferrari World (1.72×), Star Cinema (1.61×), and Five Guys (1.53×) over the country average.
Adventure fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Adventure itself, the audience over-indexes on Star Cinema (1.61×), Five Guys (1.53×), FIFA Club World Cup (1.56×), and Target Corporation (1.79×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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