Rascasse Audience Intelligence

Adventure Audience in Poland

A data profile of the people who buy, follow and care about Adventure in Poland — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 3,181,654 people in Poland.

#243among Topic in Poland
#25in Travel & Leisure

Adventure has an estimated audience of 3,181,654 people in Poland. 47.0% are female, 53.0% are male, average age 40.6. Top brand affinities: Land Rover, Activism, Viral video, Innovation, Art museum.

Top brand affinities include Land Rover, Activism, Viral video, with strongest over-indexing on Land Rover (3.21× the country average).

Demographically, the Adventure audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.

The typical Adventure fan in Poland is balanced, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Land Rover.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Adventure profile in Poland.

Audience size
3.2M
in Poland
Gender
47.0%
53.0% male
Age
40.6
average years
Country rank
#369
Topic in Poland
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adventure fans

47.0% are female, 53.0% are male, average age 40.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Adventure audience in Poland
MetricValue
Female47.0%
Male53.0%
Average age40.6
Estimated audience size3,181,654
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Adventure audience in Poland
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4921%
50+22%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Adventure audience comes from Poland.

Worldwide audience distribution share by country for Adventure
CountryShare
United States28.0%
Japan7.6%
United Kingdom6.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adventure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adventure audience
#·InterestCategoryAffinity×
01Art DecoArts & Culture4.10×
02Land RoverCars & Mobility3.21×
03Tom CruiseMovies & TV2.24×
04Viral videoInternet & Social Media2.11×
05InnovationBusiness & Career1.99×
06ActivismPolitics & Society1.96×
07Real Madrid C.F.Sports1.88×
08Extreme sportSports1.84×
09Bedroom furnitureHome & Garden1.83×
10Contemporary R&BMusic & Radio1.82×
11Art museumArts & Culture1.80×
12Musical filmMovies & TV1.78×
13Kwestia SmakuFood & Beverages1.69×
14Fiction booksLiterature1.66×
15CruisesTravel & Leisure1.66×
16Science fiction moviesMovies & TV1.65×
17MuseumArts & Culture1.64×
18Musical theatreMovies & TV1.57×
19Fantasy moviesMovies & TV1.55×
20MeatFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adventure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Adventure audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.64×
SpiritualityBALANCE1.51×
Community OrientationOPEN1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Adventure audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.76×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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