A data profile of the people who buy, follow and care about Adventure in Indonesia — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 4,284,830 people in Indonesia.
Adventure has an estimated audience of 4,284,830 people in Indonesia. 44.8% are female, 55.2% are male, average age 34.2. Top brand affinities: Business class, Do it yourself (DIY), Traveloka, Lottery, Ligue 1.
Top brand affinities include Business class, Do it yourself (DIY), Traveloka, with strongest over-indexing on Business class (2.63× the country average).
Demographically, the Adventure audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Adventure fan in Indonesia is more male, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Adventure profile in Indonesia.
44.8% are female, 55.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 34.2 |
| Estimated audience size | 4,284,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Adventure audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 2.86× | ||
| 02 | Aston Villa F.C. | Sports | 2.86× | ||
| 03 | NASDAQ | Business & Career | 2.86× | ||
| 04 | International education | Business & Career | 2.86× | ||
| 05 | Max Verstappen | Sports | 2.86× | ||
| 06 | Innovation | Business & Career | 2.78× | ||
| 07 | Business class | Travel & Leisure | 2.63× | ||
| 08 | Family car | Cars & Mobility | 2.22× | ||
| 09 | Local news | News | 2.09× | ||
| 10 | First class travel | Travel & Leisure | 2.09× | ||
| 11 | Mobile payment | Business & Career | 2.09× | ||
| 12 | Traveloka | Travel & Leisure | 1.87× | ||
| 13 | Department store | Shopping | 1.86× | ||
| 14 | Retail banking | Business & Career | 1.86× | ||
| 15 | Scholarship | Kids & Family | 1.86× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 17 | Internet & Social Media | 1.81× | |||
| 18 | Garuda Indonesia | Travel & Leisure | 1.76× | ||
| 19 | FamilyMart | Shopping | 1.58× | ||
| 20 | Ligue 1 | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.36× | |
| Early Adopter Mentality | POWER | 1.80× | |
| Career Orientation | POWER | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Creativity | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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