A data profile of the people who buy, follow and care about Pinterest in Malaysia — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 6,094,605 people in Malaysia.
The average Pinterest fan in Malaysia is 37.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Design, Instant messaging, LinkedIn, with strongest over-indexing on Design (1.51× the country average).
Demographically, the Pinterest audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pinterest fan in Malaysia is balanced, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Design.
The key figures that characterise the Pinterest profile in Malaysia.
53.7% are female, 46.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 37.4 |
| Estimated audience size | 6,094,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Pinterest audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
Where the Pinterest audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~700K | 1.29× | |
| 02 | Sabah | ~700K | 1.25× | |
| 03 | Selangor | ~2M | 1.20× | |
| 04 | Kelantan | ~300K | 1.17× | |
| 05 | Kedah | ~400K | 1.12× | |
| 06 | Perak | ~500K | 1.10× | |
| 07 | Kuala Lumpur | ~1M | 1.09× | |
| 08 | Pahang | ~300K | 1.06× | |
| 09 | Terengganu | ~300K | 1.05× | |
| 10 | Johor | ~800K | 1.03× | |
| 11 | Negeri Sembilan | ~300K | 1.02× | |
| 12 | Malacca | ~200K | 0.92× | |
| 13 | Penang | ~300K | 0.79× | |
| 14 | Perlis | ~70K | 0.79× | |
| 15 | Putrajaya | ~20K | 0.62× | |
| 16 | Labuan | ~30K | 0.51× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Countertop | Home & Garden | 2.89× | ||
| 02 | Household goods | Home & Garden | 2.65× | ||
| 03 | Cinema of Bangladesh | Movies & TV | 2.51× | ||
| 04 | Gold bar | Business & Career | 2.50× | ||
| 05 | Internet & Social Media | 2.41× | |||
| 06 | Home shopping | Shopping | 2.27× | ||
| 07 | Government | Politics & Society | 2.24× | ||
| 08 | kumpulan wang simpanan pekerja | Business & Career | 2.03× | ||
| 09 | Magnum4D | Games | 2.01× | ||
| 10 | Database | Technology & Electronics | 1.97× | ||
| 11 | Vietnam | Travel & Leisure | 1.77× | ||
| 12 | China | Travel & Leisure | 1.62× | ||
| 13 | Gift | Shopping | 1.61× | ||
| 14 | Gmail | Internet & Social Media | 1.59× | ||
| 15 | Child | Kids & Family | 1.57× | ||
| 16 | States and federal territories of Malaysia | Travel & Leisure | 1.55× | ||
| 17 | Nature | Home & Garden | 1.54× | ||
| 18 | Design | Home & Garden | 1.51× | ||
| 19 | Instant messaging | Internet & Social Media | 1.51× | ||
| 20 | Photography | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.18× | |
| Individualism | JOY | 1.87× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.67× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Need for Security | CONSERVATISM | 0.94× |
Pinterest has an estimated audience of 6,094,605 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.7% of Pinterest fans are female, 46.3% are male, with an average age of 37.4 years.
Pinterest fans show strongest brand affinity for Design (1.51×), Instant messaging (1.51×), and LinkedIn (2.41×) over the country average.
Pinterest fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Instant messaging (1.51×), LinkedIn (2.41×), Child (1.57×), and Magnum4D (2.01×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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