A data profile of the people who buy, follow and care about Conor McGregor in Austria — modelled from more than twelve digital signal sources. Conor McGregor has an estimated audience of 113,494 people in Austria.
The average Conor McGregor fan in Austria is 29.7 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Bwin, Lightweight (MMA), FIFA World Cup, with strongest over-indexing on Bwin (3.76× the country average).
Demographically, the Conor McGregor audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Conor McGregor fan in Austria is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Bwin.
The key figures that characterise the Conor McGregor profile in Austria.
22.7% are female, 77.3% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 29.7 |
| Estimated audience size | 113,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Conor McGregor audience comes from Austria.
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 8.2% |
| Canada | 4.3% |
Where the Conor McGregor audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~30K | 1.30× | |
| 02 | Styria | ~20K | 1.08× | |
| 03 | Tyrol | ~8K | 0.99× | |
| 04 | Salzburg | ~7K | 0.99× | |
| 05 | Upper Austria | ~10K | 0.98× | |
| 06 | Lower Austria | ~20K | 0.96× | |
| 07 | Carinthia (state) | ~6K | 0.96× | |
| 08 | Vorarlberg | ~4K | 0.95× | |
| 09 | Burgenland | ~3K | 0.87× |
The strongest cross-interests of the Conor McGregor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lightweight (MMA) | Sports | 18.33× | ||
| 02 | Judo | Sports | 6.40× | ||
| 03 | Grappling | Sports | 5.95× | ||
| 04 | Ultimate Fighting Championship | Sports | 4.71× | ||
| 05 | Wrestling | Sports | 4.33× | ||
| 06 | Bwin | Games | 3.76× | ||
| 07 | Combat sport | Sports | 3.38× | ||
| 08 | David Alaba | Sports | 2.92× | ||
| 09 | Martial arts | Sports | 2.77× | ||
| 10 | FC Red Bull Salzburg | Sports | 2.46× | ||
| 11 | FIFA World Cup | Sports | 2.38× | ||
| 12 | UEFA Champions League | Sports | 2.33× | ||
| 13 | Real Madrid Club de Fútbol | Sports | 2.26× | ||
| 14 | FC Bayern Munich | Sports | 2.03× | ||
| 15 | Interwetten | Games | 1.79× | ||
| 16 | Admiral Bundesliga | Sports | 1.78× | ||
| 17 | Jannik Sinner | Sports | 1.77× | ||
| 18 | Soccer | Sports | 1.61× | ||
| 19 | Lilli Tagger | Sports | 1.58× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Social Media Usage | JOY | 1.20× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Quality Awareness | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.78× |
Conor McGregor has an estimated audience of 113,494 people in Austria, concentrated in Vienna and Lower Austria.
22.7% of Conor McGregor fans are female, 77.3% are male, with an average age of 29.7 years.
Conor McGregor fans show strongest brand affinity for Bwin (3.76×), Lightweight (MMA) (18.33×), and FIFA World Cup (2.38×) over the country average.
Conor McGregor fans in Austria are most concentrated in Vienna (reach ~30K), Lower Austria (reach ~20K), and Styria (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Conor McGregor itself, the audience over-indexes on Lightweight (MMA) (18.33×), FIFA World Cup (2.38×), Google Maps (1.52×), and Admiral Bundesliga (1.78×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Conor McGregor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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