A data profile of the people who buy, follow and care about Martial arts in Switzerland — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 863,734 people in Switzerland.
Martial arts has an estimated audience of 863,734 people in Switzerland. 28.0% are female, 72.0% are male, average age 39.1. Top brand affinities: Dogs, Psychology, Happiness, Concerts, Anthony Joshua.
Top brand affinities include Dogs, Psychology, Happiness, with strongest over-indexing on Dogs (1.72× the country average).
Demographically, the Martial arts audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Martial arts fan in Switzerland is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Dogs.
The key figures that characterise the Martial arts profile in Switzerland.
28.0% are female, 72.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 39.1 |
| Estimated audience size | 863,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Martial arts audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthony Joshua | Sports | 5.61× | ||
| 02 | Grappling | Sports | 3.75× | ||
| 03 | Sylvester Stallone | Movies & TV | 3.44× | ||
| 04 | Mixed martial arts | Sports | 2.65× | ||
| 05 | Ultimate Fighting Championship | Sports | 2.59× | ||
| 06 | Pathé | Music & Radio | 2.49× | ||
| 07 | Borussia Dortmund | Sports | 2.47× | ||
| 08 | Combat sport | Sports | 2.07× | ||
| 09 | CrossFit | Sports | 1.85× | ||
| 10 | Twitch | Games | 1.84× | ||
| 11 | Drawing | Home & Garden | 1.83× | ||
| 12 | Dogs | Pets & Animals | 1.72× | ||
| 13 | Canada | Travel & Leisure | 1.71× | ||
| 14 | Running | Sports | 1.69× | ||
| 15 | Stand-up comedy | Movies & TV | 1.68× | ||
| 16 | Volunteering | Politics & Society | 1.67× | ||
| 17 | Happiness | Health | 1.65× | ||
| 18 | Concerts | Music & Radio | 1.55× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.26× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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