A data profile of the people who buy, follow and care about Martial arts in Colombia — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 2,110,239 people in Colombia.
Martial arts has an estimated audience of 2,110,239 people in Colombia. 22.3% are female, 77.7% are male, average age 33.3. Top brand affinities: Internet celebrity, Boxing, Ultimate Fighting Championship, League of Legends, MotoGP.
Top brand affinities include Internet celebrity, Boxing, Ultimate Fighting Championship, with strongest over-indexing on Internet celebrity (1.67× the country average).
Demographically, the Martial arts audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Martial arts fan in Colombia is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Martial arts profile in Colombia.
22.3% are female, 77.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 33.3 |
| Estimated audience size | 2,110,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Martial arts audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kickboxing | Sports | 3.32× | ||
| 02 | Boxing | Sports | 3.19× | ||
| 03 | Mike Tyson | Sports | 2.68× | ||
| 04 | Ultimate Fighting Championship | Sports | 2.46× | ||
| 05 | Crystal Palace F.C. | Sports | 2.16× | ||
| 06 | Arnold Schwarzenegger | Movies & TV | 2.10× | ||
| 07 | Shōnen manga | Literature | 2.08× | ||
| 08 | Keanu Reeves | Movies & TV | 1.94× | ||
| 09 | Henry Cavill | Movies & TV | 1.86× | ||
| 10 | Beach soccer | Sports | 1.83× | ||
| 11 | Bwin | Games | 1.78× | ||
| 12 | Tom Cruise | Movies & TV | 1.76× | ||
| 13 | Robotics | Technology & Electronics | 1.74× | ||
| 14 | 3D printing | Technology & Electronics | 1.71× | ||
| 15 | WWE | Sports | 1.70× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.67× | ||
| 17 | League of Legends | Games | 1.64× | ||
| 18 | Minecraft | Games | 1.61× | ||
| 19 | Spider-Man | Movies & TV | 1.59× | ||
| 20 | MotoGP | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Individualism | JOY | 1.12× | |
| Career Orientation | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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