A data profile of the people who buy, follow and care about Martial arts in Italy — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 7,279,883 people in Italy.
Martial arts has an estimated audience of 7,279,883 people in Italy. 34.7% are female, 65.3% are male, average age 40.6. Top brand affinities: Self-defense, Wikipedia, Mixed martial arts, Superman, Boxing.
Top brand affinities include Self-defense, Wikipedia, Mixed martial arts, with strongest over-indexing on Self-defense (3.9× the country average).
Demographically, the Martial arts audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Martial arts fan in Italy is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Self-defense.
The key figures that characterise the Martial arts profile in Italy.
34.7% are female, 65.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 40.6 |
| Estimated audience size | 7,279,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Martial arts audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-defense | Sports | 3.90× | ||
| 02 | Grappling | Sports | 3.75× | ||
| 03 | Taekwondo | Sports | 3.24× | ||
| 04 | Karate | Sports | 3.23× | ||
| 05 | Kickboxing | Sports | 3.20× | ||
| 06 | Judo | Sports | 3.13× | ||
| 07 | Tibet | Travel & Leisure | 3.12× | ||
| 08 | Boxing | Sports | 3.05× | ||
| 09 | Mixed martial arts | Sports | 2.56× | ||
| 10 | Ultimate Fighting Championship | Sports | 2.53× | ||
| 11 | Broadcasting of sports events | Movies & TV | 2.44× | ||
| 12 | Thailand | Travel & Leisure | 1.91× | ||
| 13 | Draught beer | Food & Beverages | 1.84× | ||
| 14 | Plug-in hybrid | Cars & Mobility | 1.79× | ||
| 15 | Superman | Movies & TV | 1.75× | ||
| 16 | Wikipedia | Internet & Social Media | 1.68× | ||
| 17 | Facial hair | Beauty & Wellness | 1.60× | ||
| 18 | Batman | Movies & TV | 1.59× | ||
| 19 | Air conditioning | Technology & Electronics | 1.57× | ||
| 20 | Anime and manga fandom | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Sports Activity | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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