A data profile of the people who buy, follow and care about Martial arts in Mexico — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 4,647,399 people in Mexico.
Martial arts has an estimated audience of 4,647,399 people in Mexico. 27.3% are female, 72.7% are male, average age 31.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (262.08× the country average).
Demographically, the Martial arts audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Martial arts fan in Mexico is more male, around 31.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Martial arts profile in Mexico.
27.3% are female, 72.7% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 31.8 |
| Estimated audience size | 4,647,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Martial arts audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 446.89× | ||
| 02 | Shopping and fashion | Shopping | 262.08× | ||
| 03 | Game consoles | Technology & Electronics | 198.54× | ||
| 04 | Broadcasting of sports events | Movies & TV | 136.33× | ||
| 05 | Catholic Church | Politics & Society | 127.07× | ||
| 06 | Mobile game | Games | 85.62× | ||
| 07 | Sarcasm | Politics & Society | 80.74× | ||
| 08 | Travel agency | Travel & Leisure | 79.42× | ||
| 09 | Valentine's Day | Kids & Family | 74.64× | ||
| 10 | Exfoliation (cosmetology) | Beauty & Wellness | 73.97× | ||
| 11 | Banana | Food & Beverages | 72.80× | ||
| 12 | Immigration | Politics & Society | 71.48× | ||
| 13 | El País | News | 64.86× | ||
| 14 | Orange (fruit) | Food & Beverages | 64.86× | ||
| 15 | Pilsner | Food & Beverages | 51.62× | ||
| 16 | Dentistry | Business & Career | 48.97× | ||
| 17 | Machu Picchu | Travel & Leisure | 45.00× | ||
| 18 | Papaya | Food & Beverages | 39.71× | ||
| 19 | Sexology | Kids & Family | 34.41× | ||
| 20 | Freeware | Technology & Electronics | 33.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.24× | |
| Travelling | THRILL | 20.49× | |
| Urban Lifestyle | OPEN | 4.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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