Martial arts Audience in Mexico
Martial arts has an estimated audience of 4,647,399 people in Mexico. 27.3% are female, 72.7% are male, average age 31.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (262.08× the country average). Demographically, the Martial arts audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 31.8 |
| Estimated audience size | 4,647,399 |
Audience persona
The typical Martial arts fan in Mexico is more male, around 31.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Martial arts fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 262.08× | Shopping |
| Costa Rica | 446.89× | Travel & Leisure |
| Game consoles | 198.54× | Technology & Electronics |
| Catholic Church | 127.07× | Politics & Society |
| Mobile game | 85.62× | Games |
| Broadcasting of sports events | 136.33× | Movies & TV |
| Sarcasm | 80.74× | Politics & Society |
| Travel agency | 79.42× | Travel & Leisure |
| Banana | 72.8× | Food & Beverages |
| El País | 64.86× | News |
| Dentistry | 48.97× | Business & Career |
| Valentine's Day | 74.64× | Kids & Family |
| Exfoliation (cosmetology) | 73.97× | Beauty & Wellness |
| Immigration | 71.48× | Politics & Society |
| Orange (fruit) | 64.86× | Food & Beverages |
| Freeware | 33.09× | Technology & Electronics |
| Machu Picchu | 45× | Travel & Leisure |
| Pilsner | 51.62× | Food & Beverages |
| Papaya | 39.71× | Food & Beverages |
| Sexology | 34.41× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.24 |
| Travelling | THRILL | 20.49 |
| Urban Lifestyle | OPEN | 4.87 |
| Risk Appetite | THRILL | 2.86 |
| Mindfulness | BALANCE | 1.38 |
| Patriotism | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in Mexico
- Soccer (14,759,089)
- Basketball (9,402,798)
- Baseball (8,946,086)
- Volleyball (6,175,795)
- American football (5,901,464)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.