Martial arts Audience in Mexico
Martial arts has an estimated audience of 4,647,399 people in Mexico. 27.3% are female, 72.7% are male, average age 31.8. Top brand affinities: Broadcasting of sports events, Banana, Catholic Church, MSN, Pedro Pascal.
Top brand affinities include Broadcasting of sports events, Banana, Catholic Church, with strongest over-indexing on Broadcasting of sports events (5.27× the country average). Demographically, the Martial arts audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 31.8 |
| Estimated audience size | 4,647,399 |
Audience persona
The typical Martial arts fan in Mexico is more male, around 31.8 years old, with strong Risk Appetite tendencies and a notable affinity for Broadcasting of sports events.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Broadcasting of sports events | 5.27× | Movies & TV |
| Banana | 3.05× | Food & Beverages |
| Catholic Church | 2.67× | Politics & Society |
| MSN | 2.75× | News |
| Pedro Pascal | 3.06× | Movies & TV |
| Game consoles | 2.34× | Technology & Electronics |
| Sarcasm | 2.57× | Politics & Society |
| Travel agency | 2.61× | Travel & Leisure |
| Mixed martial arts | 2.63× | Sports |
| Immigration | 5.36× | Politics & Society |
| El País | 2.66× | News |
| Freeware | 2.34× | Technology & Electronics |
| Bruce Willis | 2.62× | Movies & TV |
| Orange (fruit) | 4.11× | Food & Beverages |
| Wattpad | 2.29× | Internet & Social Media |
| Dentistry | 2.14× | Business & Career |
| captain america | 2.87× | Movies & TV |
| Machu Picchu | 3.11× | Travel & Leisure |
| Rim (wheel) | 3.72× | Cars & Mobility |
| Pilsner | 3.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.26 |
| Spirituality | BALANCE | 1.25 |
| Travelling | THRILL | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
| Extroversion | THRILL | 1 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in Mexico
- Soccer (14,759,089)
- Basketball (9,402,798)
- Baseball (8,946,086)
- Volleyball (6,175,795)
- American football (5,901,464)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.