Volleyball Audience in Mexico
Volleyball has an estimated audience of 6,175,795 people in Mexico. 43.5% are female, 56.5% are male, average age 32.4. Top brand affinities: Cumbia, Romanticism, Jenni Rivera, Creative Commons, Doo-wop.
Top brand affinities include Cumbia, Romanticism, Jenni Rivera, with strongest over-indexing on Cumbia (1.52× the country average). Demographically, the Volleyball audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Volleyball fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 32.4 |
| Estimated audience size | 6,175,795 |
Audience persona
The typical Volleyball fan in Mexico is more male, around 32.4 years old, with strong Risk Appetite tendencies and a notable affinity for Cumbia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cumbia | 1.52× | Music & Radio |
| Romanticism | 1.51× | Politics & Society |
| Jenni Rivera | 1.53× | Music & Radio |
| Creative Commons | 1.53× | Technology & Electronics |
| Doo-wop | 1.54× | Music & Radio |
| Mexican cumbia | 1.5× | Music & Radio |
| Romantic music | 1.65× | Music & Radio |
| PAW Patrol | 1.79× | Movies & TV |
| Huapango | 1.61× | Music & Radio |
| Peruvian cumbia | 1.61× | Music & Radio |
| Argentine cumbia | 1.6× | Music & Radio |
| narco corridos | 1.52× | Music & Radio |
| Practical joke | 1.64× | Internet & Social Media |
| Waltz | 1.5× | Music & Radio |
| Nortec | 1.64× | Music & Radio |
| Nursery rhyme | 2.9× | Kids & Family |
| Tierra Caliente (Mexico) | 1.82× | Travel & Leisure |
| Tierra caliente | 1.78× | Travel & Leisure |
| Lucero (entertainer) | 1.55× | Music & Radio |
| balada | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.32 |
| Mindfulness | BALANCE | 2.11 |
| Spirituality | BALANCE | 1.38 |
| Travelling | THRILL | 1.38 |
| Creativity | OPEN | 1.16 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
See Volleyball audiences in other countries
More Sport audiences in Mexico
- Soccer (14,759,089)
- Basketball (9,402,798)
- Baseball (8,946,086)
- American football (5,901,464)
- Golf (5,083,686)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.