Soccer Audience in Mexico
Soccer has an estimated audience of 14,759,088 people in Mexico. 46.9% are female, 53.1% are male, average age 33.0.
Demographically, the Soccer audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 33.0 |
| Estimated audience size | 14,759,088 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.19 |
| Design Affinity | PREMIUM | 2.52 |
| Sports Activity | POWER | 2.35 |
| Mindfulness | BALANCE | 2.25 |
| Risk Appetite | THRILL | 2.23 |
| Luxury Orientation | PREMIUM | 2.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in Mexico
- Basketball (9,402,798)
- Baseball (8,946,086)
- Volleyball (6,175,795)
- American football (5,901,464)
- Golf (5,083,686)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.