A data profile of the people who buy, follow and care about Martial arts in India — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 4,894,539 people in India.
Martial arts has an estimated audience of 4,894,539 people in India. 14.3% are female, 85.7% are male, average age 29.5. Top brand affinities: Mixed martial arts, Superman, Psychology, Happiness, Pacific Rim (film).
Top brand affinities include Mixed martial arts, Superman, Psychology, with strongest over-indexing on Mixed martial arts (9.11× the country average).
Demographically, the Martial arts audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Sports Activity.
The typical Martial arts fan in India is more male, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Martial arts profile in India.
14.3% are female, 85.7% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 29.5 |
| Estimated audience size | 4,894,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Martial arts audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pacific Rim (film) | Movies & TV | 10.55× | ||
| 02 | Mixed martial arts | Sports | 9.11× | ||
| 03 | Nathalie Emmanuel | Movies & TV | 8.76× | ||
| 04 | Omegle | Internet & Social Media | 2.97× | ||
| 05 | Ultimate Fighting Championship | Sports | 2.92× | ||
| 06 | Anthropology | Business & Career | 1.96× | ||
| 07 | Indian Railways | Cars & Mobility | 1.95× | ||
| 08 | Hindustan | Politics & Society | 1.94× | ||
| 09 | Young's | Food & Beverages | 1.88× | ||
| 10 | Himalayas | Travel & Leisure | 1.84× | ||
| 11 | Superman | Movies & TV | 1.79× | ||
| 12 | Batman | Movies & TV | 1.71× | ||
| 13 | Dogs | Pets & Animals | 1.68× | ||
| 14 | Bicycle | Cars & Mobility | 1.68× | ||
| 15 | Wikipedia | Internet & Social Media | 1.64× | ||
| 16 | Psychology | Business & Career | 1.62× | ||
| 17 | Drawing | Home & Garden | 1.60× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 19 | Manchester United F.C. | Sports | 1.57× | ||
| 20 | Happiness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Sports Activity | POWER | 1.21× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.51× | |
| Tradition | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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