A data profile of the people who buy, follow and care about Martial arts in Netherlands — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 1,638,031 people in Netherlands.
Martial arts has an estimated audience of 1,638,031 people in Netherlands. 27.7% are female, 72.3% are male, average age 40.6. Top brand affinities: Mixed martial arts, Canada, Ziggo, ABN AMRO, Tattoos.
Top brand affinities include Mixed martial arts, Canada, Ziggo, with strongest over-indexing on Mixed martial arts (5.83× the country average).
Demographically, the Martial arts audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical Martial arts fan in Netherlands is more male, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Martial arts profile in Netherlands.
27.7% are female, 72.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 40.6 |
| Estimated audience size | 1,638,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Martial arts audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed martial arts | Sports | 5.83× | ||
| 02 | Kwik Fit | Cars & Mobility | 3.66× | ||
| 03 | Viral video | Internet & Social Media | 2.76× | ||
| 04 | Online chat | Technology & Electronics | 2.38× | ||
| 05 | Canada | Travel & Leisure | 2.27× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.16× | ||
| 07 | Autoweek | Cars & Mobility | 2.15× | ||
| 08 | Online games | Games | 1.97× | ||
| 09 | dumpert.nl | Movies & TV | 1.94× | ||
| 10 | Ziggo | Technology & Electronics | 1.84× | ||
| 11 | ABN AMRO | Business & Career | 1.71× | ||
| 12 | Happiness | Health | 1.68× | ||
| 13 | Dogs | Pets & Animals | 1.63× | ||
| 14 | Belgium | Travel & Leisure | 1.60× | ||
| 15 | Pathé | Music & Radio | 1.57× | ||
| 16 | KPN | Technology & Electronics | 1.56× | ||
| 17 | Walking | Sports | 1.56× | ||
| 18 | Germany | Travel & Leisure | 1.55× | ||
| 19 | Education | Business & Career | 1.54× | ||
| 20 | Celebrity | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Creativity | OPEN | 0.70× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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