A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Italy — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 3,595,120 people in Italy.
The average Ultimate Fighting Championship fan in Italy is 35.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Jannik Sinner, Serie A, FIFA World Cup, with strongest over-indexing on Jannik Sinner (1.6× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in Italy is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Ultimate Fighting Championship profile in Italy.
21.2% are female, 78.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 21.2% |
| Male | 78.8% |
| Average age | 35.2 |
| Estimated audience size | 3,595,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Ultimate Fighting Championship audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.54× | |
| 02 | Lazio | ~600K | 1.42× | |
| 03 | Tuscany | ~300K | 1.33× | |
| 04 | Veneto | ~300K | 1.25× | |
| 05 | Emilia-Romagna | ~300K | 1.20× | |
| 06 | Sardinia | ~100K | 1.20× | |
| 07 | Trentino-Alto Adige/Südtirol | ~80K | 1.20× | |
| 08 | Liguria | ~100K | 1.19× | |
| 09 | Piedmont | ~300K | 1.15× | |
| 10 | Friuli-Venezia Giulia | ~70K | 1.08× | |
| 11 | Campania | ~400K | 1.02× | |
| 12 | Sicilia | ~300K | 0.95× | |
| 13 | Abruzzo | ~70K | 0.88× | |
| 14 | Marche | ~80K | 0.86× | |
| 15 | Umbria | ~50K | 0.83× | |
| 16 | Puglia | ~200K | 0.82× | |
| 17 | Calabria | ~70K | 0.69× | |
| 18 | Aosta Valley | ~6K | 0.69× | |
| 19 | Molise | ~10K | 0.59× | |
| 20 | Basilicata | ~20K | 0.53× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Combat sport | Sports | 4.01× | ||
| 02 | Mixed martial arts | Sports | 3.26× | ||
| 03 | Martial arts | Sports | 2.53× | ||
| 04 | FIFA World Cup | Sports | 2.04× | ||
| 05 | Shoes | Fashion & Accessoires | 1.93× | ||
| 06 | UEFA Champions League | Sports | 1.84× | ||
| 07 | TikTok | Internet & Social Media | 1.74× | ||
| 08 | A.C. Milan | Sports | 1.73× | ||
| 09 | Cuisine | Food & Beverages | 1.71× | ||
| 10 | Video games | Games | 1.61× | ||
| 11 | Jannik Sinner | Sports | 1.60× | ||
| 12 | Games | Games | 1.60× | ||
| 13 | Harry Potter | Movies & TV | 1.59× | ||
| 14 | Carlos Alcaraz | Sports | 1.57× | ||
| 15 | Beverages | Food & Beverages | 1.56× | ||
| 16 | La Gazzetta dello Sport | Sports | 1.53× | ||
| 17 | Clothing | Fashion & Accessoires | 1.52× | ||
| 18 | Serie A | Sports | 1.51× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | MotoGP | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Risk Appetite | THRILL | 1.55× | |
| Extroversion | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Community Orientation | OPEN | 0.97× | |
| Need for Security | CONSERVATISM | 1.00× |
Ultimate Fighting Championship has an estimated audience of 3,595,120 people in Italy, concentrated in Lombardy and Lazio.
21.2% of Ultimate Fighting Championship fans are female, 78.8% are male, with an average age of 35.2 years.
Ultimate Fighting Championship fans show strongest brand affinity for Jannik Sinner (1.6×), Serie A (1.51×), and FIFA World Cup (2.04×) over the country average.
Ultimate Fighting Championship fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Serie A (1.51×), FIFA World Cup (2.04×), Shoes (1.93×), and Cuisine (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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