A data profile of the people who buy, follow and care about Martial arts in Malaysia — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 1,894,757 people in Malaysia.
Martial arts has an estimated audience of 1,894,757 people in Malaysia. 23.0% are female, 77.0% are male, average age 38.2. Top brand affinities: Mixed martial arts, Politics, Philosophy, Wikipedia, Self-defense.
Top brand affinities include Mixed martial arts, Politics, Philosophy, with strongest over-indexing on Mixed martial arts (3.51× the country average).
Demographically, the Martial arts audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Martial arts fan in Malaysia is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Martial arts profile in Malaysia.
23.0% are female, 77.0% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 38.2 |
| Estimated audience size | 1,894,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Martial arts audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judo | Sports | 3.73× | ||
| 02 | Grappling | Sports | 3.66× | ||
| 03 | Mixed martial arts | Sports | 3.51× | ||
| 04 | Karate | Sports | 3.37× | ||
| 05 | Self-defense | Sports | 3.31× | ||
| 06 | Political science | Business & Career | 3.06× | ||
| 07 | Las Vegas | Travel & Leisure | 2.45× | ||
| 08 | Combat sport | Sports | 2.40× | ||
| 09 | Stand-up comedy | Movies & TV | 2.39× | ||
| 10 | Myanmar | Travel & Leisure | 2.12× | ||
| 11 | Online gambling | Games | 2.04× | ||
| 12 | Wikipedia | Internet & Social Media | 1.91× | ||
| 13 | Bali | Travel & Leisure | 1.87× | ||
| 14 | Sydney | Travel & Leisure | 1.84× | ||
| 15 | New York City | Travel & Leisure | 1.79× | ||
| 16 | Politics | Politics & Society | 1.74× | ||
| 17 | Contemporary R&B | Music & Radio | 1.65× | ||
| 18 | NASDAQ | Business & Career | 1.65× | ||
| 19 | Philosophy | Business & Career | 1.60× | ||
| 20 | Social science | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Risk Appetite | THRILL | 1.39× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.