A data profile of the people who buy, follow and care about Golf in South Africa — modelled from more than twelve digital signal sources. Golf has an estimated audience of 2,169,569 people in South Africa.
Golf has an estimated audience of 2,169,569 people in South Africa. 45.7% are female, 54.3% are male, average age 39.5. Top brand affinities: DP World Tour, Dress shirt, Golf club, PGA Tour, PGA European Tour.
Top brand affinities include DP World Tour, Dress shirt, Golf club, with strongest over-indexing on DP World Tour (1.81× the country average).
Demographically, the Golf audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Golf fan in South Africa is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for DP World Tour.
The key figures that characterise the Golf profile in South Africa.
45.7% are female, 54.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.5 |
| Estimated audience size | 2,169,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Golf audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WGT Golf | Games | 2.75× | ||
| 02 | Gary Player | Sports | 1.89× | ||
| 03 | Garrick Higgo | Sports | 1.87× | ||
| 04 | Cap | Fashion & Accessoires | 1.82× | ||
| 05 | DP World Tour | Sports | 1.81× | ||
| 06 | Aldrich Potgieter | Sports | 1.76× | ||
| 07 | Ludvig Åberg | Sports | 1.76× | ||
| 08 | Miniature golf | Sports | 1.72× | ||
| 09 | Dress shirt | Fashion & Accessoires | 1.68× | ||
| 10 | Christiaan Bezuidenhout | Sports | 1.67× | ||
| 11 | Bryson DeChambeau | Sports | 1.64× | ||
| 12 | Foundation (engineering) | Business & Career | 1.64× | ||
| 13 | Ernie Els | Sports | 1.63× | ||
| 14 | Tommy Fleetwood | Sports | 1.62× | ||
| 15 | Nelly Korda | Sports | 1.57× | ||
| 16 | PGA Tour | Sports | 1.56× | ||
| 17 | PGA European Tour | Sports | 1.55× | ||
| 18 | Deutsche Tourenwagen Meisterschaft | Sports | 1.54× | ||
| 19 | Golf club | Sports | 1.51× | ||
| 20 | Bucket hat | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.84× | |
| Spirituality | BALANCE | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.