A data profile of the people who buy, follow and care about Soccer in South Africa — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 3,903,209 people in South Africa.
Soccer has an estimated audience of 3,903,209 people in South Africa. 41.0% are female, 59.0% are male, average age 35.3. Top brand affinities: Tile-matching video game, Ashley Williams (footballer), Juan Pablo Pino.
Top brand affinities include Tile-matching video game, Ashley Williams (footballer), Juan Pablo Pino, with strongest over-indexing on Tile-matching video game (1.54× the country average).
Demographically, the Soccer audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Soccer fan in South Africa is more male, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for Tile-matching video game.
The key figures that characterise the Soccer profile in South Africa.
41.0% are female, 59.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 35.3 |
| Estimated audience size | 3,903,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 18% |
of the worldwide Soccer audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ashley Williams (footballer) | Sports | 1.70× | ||
| 02 | Tile-matching video game | Games | 1.54× | ||
| 03 | Juan Pablo Pino | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.47× | |
| Travelling | THRILL | 0.40× | |
| Patriotism | CONSERVATISM | 0.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.27× | |
| Social Media Usage | JOY | 0.34× | |
| Patriotism | CONSERVATISM | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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