A data profile of the people who buy, follow and care about PSM Makassar in Indonesia — modelled from more than twelve digital signal sources. PSM Makassar has an estimated audience of 2,794,707 people in Indonesia.
PSM Makassar has an estimated audience of 2,794,707 people in Indonesia. 24.1% are female, 75.9% are male, average age 32.6. Top brand affinities: Ligue 1, Lille OSC, Manchester City F.C., Real Madrid C.F., Juventus F.C..
Top brand affinities include Ligue 1, Lille OSC, Manchester City F.C., with strongest over-indexing on Ligue 1 (5.3× the country average).
Demographically, the PSM Makassar audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical PSM Makassar fan in Indonesia is more male, around 32.6 years old, with strong Need for Security tendencies and a notable affinity for Ligue 1.
The key figures that characterise the PSM Makassar profile in Indonesia.
24.1% are female, 75.9% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 32.6 |
| Estimated audience size | 2,794,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 37% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 8% |
The strongest cross-interests of the PSM Makassar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lille OSC | Sports | 20.87× | ||
| 02 | Emma Watson | Movies & TV | 9.34× | ||
| 03 | AS Monaco FC | Sports | 8.80× | ||
| 04 | Atalanta B.C. | Sports | 8.38× | ||
| 05 | Real Sociedad | Sports | 7.01× | ||
| 06 | Ligue 1 | Sports | 5.30× | ||
| 07 | Tottenham Hotspur F.C. | Sports | 5.01× | ||
| 08 | Bundesliga | Sports | 4.13× | ||
| 09 | Juventus F.C. | Sports | 3.91× | ||
| 10 | Paris Saint-Germain | Sports | 3.76× | ||
| 11 | Manchester City F.C. | Sports | 3.60× | ||
| 12 | A.S. Roma | Sports | 3.33× | ||
| 13 | A.C. Milan | Sports | 3.32× | ||
| 14 | Serie A | Sports | 3.03× | ||
| 15 | Inter Milan | Sports | 2.99× | ||
| 16 | La Liga | Sports | 2.65× | ||
| 17 | Manchester United F.C. | Sports | 2.39× | ||
| 18 | FIFA World Cup | Sports | 2.12× | ||
| 19 | Real Madrid C.F. | Sports | 2.03× | ||
| 20 | FC Barcelona | Sports | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.89× | |
| Spirituality | BALANCE | 1.81× | |
| Career Orientation | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.46× | |
| Design Affinity | PREMIUM | 0.47× | |
| Price Sensitivity | PREMIUM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for PSM Makassar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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