A data profile of the people who buy, follow and care about American football in South Africa — modelled from more than twelve digital signal sources. American football has an estimated audience of 1,311,907 people in South Africa.
American football has an estimated audience of 1,311,907 people in South Africa. 40.1% are female, 59.9% are male, average age 36.1. Top brand affinities: Manchester City F.C., Soccer-Laduma, La Liga, Premier Soccer League, Aston Villa F.C..
Top brand affinities include Manchester City F.C., Soccer-Laduma, La Liga, with strongest over-indexing on Manchester City F.C. (1.54× the country average).
Demographically, the American football audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical American football fan in South Africa is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the American football profile in South Africa.
40.1% are female, 59.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 36.1 |
| Estimated audience size | 1,311,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide American football audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sparta Rotterdam | Sports | 2.84× | ||
| 02 | SC Cambuur | Sports | 2.84× | ||
| 03 | CAF Champions League | Sports | 2.11× | ||
| 04 | SuperSport Football | Sports | 2.04× | ||
| 05 | Premier Soccer League | Sports | 1.95× | ||
| 06 | Kevin De Bruyne | Sports | 1.95× | ||
| 07 | FA Cup | Sports | 1.85× | ||
| 08 | Soccer-Laduma | Sports | 1.83× | ||
| 09 | Borussia Dortmund | Sports | 1.79× | ||
| 10 | Marcus Rashford | Sports | 1.74× | ||
| 11 | La Liga | Sports | 1.73× | ||
| 12 | Goalkeeper (association football) | Sports | 1.69× | ||
| 13 | National Rugby League | Sports | 1.65× | ||
| 14 | AS Monaco FC | Sports | 1.63× | ||
| 15 | Jude Bellingham | Sports | 1.57× | ||
| 16 | Manchester City F.C. | Sports | 1.54× | ||
| 17 | Neymar | Sports | 1.54× | ||
| 18 | Aston Villa F.C. | Sports | 1.53× | ||
| 19 | Club Brugge KV | Sports | 1.52× | ||
| 20 | Juventus F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Spirituality | BALANCE | 0.61× | |
| Travelling | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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