A data profile of the people who buy, follow and care about Soccer-Laduma in South Africa — modelled from more than twelve digital signal sources. Soccer-Laduma has an estimated audience of 1,740,387 people in South Africa.
Soccer-Laduma has an estimated audience of 1,740,387 people in South Africa. 10.0% are female, 90.0% are male, average age 36.8. Top brand affinities: Manchester City F.C., Manchester United F.C., Premier League, Real Madrid C.F., FIFA World Cup.
Top brand affinities include Manchester City F.C., Manchester United F.C., Premier League, with strongest over-indexing on Manchester City F.C. (4.05× the country average).
Demographically, the Soccer-Laduma audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Soccer-Laduma fan in South Africa is more male, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Soccer-Laduma profile in South Africa.
10.0% are female, 90.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 10.0% |
| Male | 90.0% |
| Average age | 36.8 |
| Estimated audience size | 1,740,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 9% | |
| 50+ | 21% |
of the worldwide Soccer-Laduma audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 91.3% |
| Botswana | 3.5% |
| United Kingdom | 1.4% |
The strongest cross-interests of the Soccer-Laduma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atalanta B.C. | Sports | 6.01× | ||
| 02 | Real Sociedad | Sports | 5.84× | ||
| 03 | Crystal Palace F.C. | Sports | 4.62× | ||
| 04 | AS Monaco FC | Sports | 4.35× | ||
| 05 | Manchester City F.C. | Sports | 4.05× | ||
| 06 | La Liga | Sports | 3.89× | ||
| 07 | Atlético Madrid | Sports | 3.69× | ||
| 08 | Juventus F.C. | Sports | 3.49× | ||
| 09 | Premier League | Sports | 3.31× | ||
| 10 | Paris Saint-Germain | Sports | 3.20× | ||
| 11 | Inter Milan | Sports | 3.18× | ||
| 12 | Arsenal F.C. | Sports | 3.18× | ||
| 13 | Aston Villa F.C. | Sports | 3.01× | ||
| 14 | UEFA Champions League | Sports | 2.84× | ||
| 15 | Liverpool F.C. | Sports | 2.56× | ||
| 16 | Cristiano Ronaldo | Sports | 2.55× | ||
| 17 | Manchester United F.C. | Sports | 2.48× | ||
| 18 | FC Barcelona | Sports | 2.35× | ||
| 19 | FIFA World Cup | Sports | 2.34× | ||
| 20 | Real Madrid C.F. | Sports | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Risk Appetite | THRILL | 1.23× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.55× | |
| Mindfulness | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Soccer-Laduma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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