A data profile of the people who buy, follow and care about Golf ball in Australia — modelled from more than twelve digital signal sources. Golf ball has an estimated audience of 1,918,236 people in Australia.
Golf ball has an estimated audience of 1,918,236 people in Australia. 31.3% are female, 68.7% are male, average age 40.5. Top brand affinities: Ryder Cup, Masters Tournament, PGA Tour, Tiger Woods, Golf.
Top brand affinities include Ryder Cup, Masters Tournament, PGA Tour, with strongest over-indexing on Ryder Cup (24.61× the country average).
Demographically, the Golf ball audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Golf ball fan in Australia is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.
The key figures that characterise the Golf ball profile in Australia.
31.3% are female, 68.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 40.5 |
| Estimated audience size | 1,918,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Golf ball audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 18.8% |
| China | 17.1% |
The strongest cross-interests of the Golf ball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 24.61× | ||
| 02 | Masters Tournament | Sports | 14.22× | ||
| 03 | Tiger Woods | Sports | 12.88× | ||
| 04 | Presidents Cup | Sports | 9.49× | ||
| 05 | PGA Tour | Sports | 7.52× | ||
| 06 | EA Sports FC | Games | 4.41× | ||
| 07 | FIFA (video game series) | Games | 4.41× | ||
| 08 | Rory McIlroy | Sports | 3.98× | ||
| 09 | Sports betting | Games | 3.53× | ||
| 10 | Golf club | Sports | 3.33× | ||
| 11 | US Open (tennis) | Sports | 3.33× | ||
| 12 | Max Verstappen | Sports | 3.07× | ||
| 13 | Brisbane Lions | Sports | 2.61× | ||
| 14 | Golf | Sports | 2.48× | ||
| 15 | Lawn mower | Home & Garden | 2.42× | ||
| 16 | Tabloid (newspaper format) | Literature | 2.01× | ||
| 17 | Carpentry | Home & Garden | 1.79× | ||
| 18 | FIFA World Cup | Sports | 1.75× | ||
| 19 | Formula One | Sports | 1.53× | ||
| 20 | Ultimate Fighting Championship | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.17× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Sports Activity | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Mindfulness | BALANCE | 0.60× | |
| Tradition | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Golf ball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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