A data profile of the people who buy, follow and care about Melbourne Cricket Ground in Australia — modelled from more than twelve digital signal sources. Melbourne Cricket Ground has an estimated audience of 2,906,477 people in Australia.
Melbourne Cricket Ground has an estimated audience of 2,906,477 people in Australia. 34.7% are female, 65.3% are male, average age 38.2. Top brand affinities: Stadium, FIFA World Cup, Cricket Australia, Shane Warne, Wikipedia.
Top brand affinities include Stadium, FIFA World Cup, Cricket Australia, with strongest over-indexing on Stadium (17.57× the country average).
Demographically, the Melbourne Cricket Ground audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Melbourne Cricket Ground fan in Australia is more male, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Stadium.
The key figures that characterise the Melbourne Cricket Ground profile in Australia.
34.7% are female, 65.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 38.2 |
| Estimated audience size | 2,906,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Melbourne Cricket Ground audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.8% |
| United States | 2.8% |
| United Kingdom | 1.3% |
The strongest cross-interests of the Melbourne Cricket Ground audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 17.57× | ||
| 02 | Shane Warne | Sports | 7.17× | ||
| 03 | Cricket Australia | Sports | 3.91× | ||
| 04 | Cricket World Cup | Sports | 3.48× | ||
| 05 | Giannis Antetokounmpo | Sports | 3.39× | ||
| 06 | A-League | Sports | 3.31× | ||
| 07 | Unibet | Games | 3.29× | ||
| 08 | Ryder Cup | Sports | 3.23× | ||
| 09 | Sports betting | Games | 3.07× | ||
| 10 | US Open (tennis) | Sports | 2.47× | ||
| 11 | Manchester City F.C. | Sports | 2.44× | ||
| 12 | FIFA World Cup | Sports | 2.41× | ||
| 13 | Wikipedia | Internet & Social Media | 2.28× | ||
| 14 | Manchester United F.C. | Sports | 1.92× | ||
| 15 | PGA Tour | Sports | 1.92× | ||
| 16 | Australian Open | Sports | 1.76× | ||
| 17 | Premier League | Sports | 1.61× | ||
| 18 | Mixed martial arts | Sports | 1.55× | ||
| 19 | Telstra | Technology & Electronics | 1.54× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.58× | |
| DIY Mentality | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Melbourne Cricket Ground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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