A data profile of the people who buy, follow and care about Accor Stadium in Australia — modelled from more than twelve digital signal sources. Accor Stadium has an estimated audience of 2,177,226 people in Australia.
Accor Stadium has an estimated audience of 2,177,226 people in Australia. 45.9% are female, 54.1% are male, average age 42.7. Top brand affinities: Stadium, FIFA World Cup, A-League, Sports betting, Wikipedia.
Top brand affinities include Stadium, FIFA World Cup, A-League, with strongest over-indexing on Stadium (26.92× the country average).
Demographically, the Accor Stadium audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Accor Stadium fan in Australia is balanced, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Stadium.
The key figures that characterise the Accor Stadium profile in Australia.
45.9% are female, 54.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 42.7 |
| Estimated audience size | 2,177,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Accor Stadium audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 94.1% |
| United Kingdom | 2.1% |
| United States | 1.0% |
The strongest cross-interests of the Accor Stadium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 26.92× | ||
| 02 | Ligue 1 | Sports | 4.02× | ||
| 03 | A-League | Sports | 3.28× | ||
| 04 | Ryder Cup | Sports | 2.76× | ||
| 05 | Unibet | Games | 2.75× | ||
| 06 | Sports betting | Games | 2.50× | ||
| 07 | FIFA World Cup | Sports | 2.40× | ||
| 08 | Manchester City F.C. | Sports | 2.22× | ||
| 09 | Public security | Politics & Society | 2.20× | ||
| 10 | State of Origin series | Sports | 2.07× | ||
| 11 | Cricket Australia | Sports | 1.90× | ||
| 12 | Ladbrokes | Games | 1.83× | ||
| 13 | Wikipedia | Internet & Social Media | 1.74× | ||
| 14 | Manchester United F.C. | Sports | 1.72× | ||
| 15 | Real Madrid C.F. | Sports | 1.69× | ||
| 16 | Netball | Sports | 1.65× | ||
| 17 | Sports club | Sports | 1.56× | ||
| 18 | PGA Tour | Sports | 1.56× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 20 | Premier League | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.19× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Extroversion | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.62× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Accor Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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