A data profile of the people who buy, follow and care about Netball in Australia — modelled from more than twelve digital signal sources. Netball has an estimated audience of 1,944,956 people in Australia.
The average Netball fan in Australia is 41.6 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Cricket, Australian rules football, Fox Sports (Australia), with strongest over-indexing on Cricket (1.54× the country average).
Demographically, the Netball audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Netball fan in Australia is more female, around 41.6 years old, with strong Sports Activity tendencies and a notable affinity for Cricket.
The key figures that characterise the Netball profile in Australia.
56.7% are female, 43.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.6 |
| Estimated audience size | 1,944,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Netball audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 30.8% |
| United States | 21.0% |
| United Kingdom | 11.8% |
Where the Netball audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.68× | |
| 02 | Western Australia | ~300K | 1.17× | |
| 03 | Victoria | ~700K | 1.13× | |
| 04 | Queensland | ~500K | 1.02× | |
| 05 | New South Wales | ~600K | 0.84× | |
| 06 | Northern Territory | ~10K | 0.80× | |
| 07 | Tasmania | ~30K | 0.77× | |
| 08 | Australian Capital Territory | ~30K | 0.75× |
The strongest cross-interests of the Netball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FOX Footy | Sports | 2.41× | ||
| 02 | Carlton Football Club | Sports | 2.11× | ||
| 03 | North Melbourne Football Club | Sports | 2.11× | ||
| 04 | Hawthorn Football Club | Sports | 1.98× | ||
| 05 | Melbourne Football Club | Sports | 1.97× | ||
| 06 | Collingwood Football Club | Sports | 1.94× | ||
| 07 | Geelong Football Club | Sports | 1.93× | ||
| 08 | Sydney Swans | Sports | 1.93× | ||
| 09 | Western Bulldogs | Sports | 1.93× | ||
| 10 | Melbourne Storm | Sports | 1.89× | ||
| 11 | Brisbane Lions | Sports | 1.86× | ||
| 12 | Brisbane Broncos | Sports | 1.81× | ||
| 13 | West Coast Eagles | Sports | 1.81× | ||
| 14 | Fox Sports (Australia) | Sports | 1.78× | ||
| 15 | Melbourne Cricket Ground | Sports | 1.77× | ||
| 16 | Accor Stadium | Sports | 1.65× | ||
| 17 | Rod Laver Arena | Sports | 1.64× | ||
| 18 | Australian rules football | Sports | 1.59× | ||
| 19 | Cricket | Sports | 1.54× | ||
| 20 | Tradesman | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.09× | |
| DIY Mentality | THRILL | 1.03× | |
| Community Orientation | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Tradition | CONSERVATISM | 0.78× |
Netball has an estimated audience of 1,944,956 people in Australia, concentrated in Victoria and New South Wales.
56.7% of Netball fans are female, 43.3% are male, with an average age of 41.6 years.
Netball fans show strongest brand affinity for Cricket (1.54×), Australian rules football (1.59×), and Fox Sports (Australia) (1.78×) over the country average.
Netball fans in Australia are most concentrated in Victoria (reach ~700K), New South Wales (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Netball itself, the audience over-indexes on Australian rules football (1.59×), Fox Sports (Australia) (1.78×), FOX Footy (2.41×), and Carlton Football Club (2.11×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Netball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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