A data profile of the people who buy, follow and care about Rod Laver Arena in Australia — modelled from more than twelve digital signal sources. Rod Laver Arena has an estimated audience of 2,063,556 people in Australia.
Rod Laver Arena has an estimated audience of 2,063,556 people in Australia. 50.5% are female, 49.5% are male, average age 44.9. Top brand affinities: Stadium, FIFA World Cup, A-League, Sports betting, Wikipedia.
Top brand affinities include Stadium, FIFA World Cup, A-League, with strongest over-indexing on Stadium (26.4× the country average).
Demographically, the Rod Laver Arena audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Rod Laver Arena fan in Australia is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Stadium.
The key figures that characterise the Rod Laver Arena profile in Australia.
50.5% are female, 49.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.9 |
| Estimated audience size | 2,063,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Rod Laver Arena audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 92.2% |
| United States | 1.9% |
| United Kingdom | 0.7% |
The strongest cross-interests of the Rod Laver Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 26.40× | ||
| 02 | Ligue 1 | Sports | 3.98× | ||
| 03 | A-League | Sports | 3.25× | ||
| 04 | Ryder Cup | Sports | 2.76× | ||
| 05 | Unibet | Games | 2.75× | ||
| 06 | Sports betting | Games | 2.49× | ||
| 07 | FIFA World Cup | Sports | 2.40× | ||
| 08 | Manchester City F.C. | Sports | 2.24× | ||
| 09 | Public security | Politics & Society | 2.18× | ||
| 10 | State of Origin series | Sports | 2.06× | ||
| 11 | Cricket Australia | Sports | 1.91× | ||
| 12 | Ladbrokes | Games | 1.83× | ||
| 13 | Wikipedia | Internet & Social Media | 1.74× | ||
| 14 | Manchester United F.C. | Sports | 1.73× | ||
| 15 | Real Madrid C.F. | Sports | 1.69× | ||
| 16 | Netball | Sports | 1.64× | ||
| 17 | PGA Tour | Sports | 1.57× | ||
| 18 | Sports club | Sports | 1.56× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 20 | Premier League | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.18× | |
| Urban Lifestyle | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.62× | |
| Pet Ownership | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rod Laver Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.