A data profile of the people who buy, follow and care about Sydney Swans in Australia — modelled from more than twelve digital signal sources. Sydney Swans has an estimated audience of 1,387,145 people in Australia.
The average Sydney Swans fan in Australia is 40.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Brisbane Lions, North Melbourne Football Club, Hawthorn Football Club, with strongest over-indexing on Brisbane Lions (11.31× the country average).
Demographically, the Sydney Swans audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sydney Swans fan in Australia is more male, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Brisbane Lions.
The key figures that characterise the Sydney Swans profile in Australia.
43.1% are female, 56.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 40.6 |
| Estimated audience size | 1,387,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Sydney Swans audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 73.1% |
| United States | 9.7% |
| United Kingdom | 2.8% |
Where the Sydney Swans audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~900K | 1.72× | |
| 02 | Tasmania | ~40K | 1.47× | |
| 03 | Australian Capital Territory | ~30K | 1.04× | |
| 04 | Victoria | ~400K | 1.01× | |
| 05 | Northern Territory | ~10K | 0.97× | |
| 06 | South Australia | ~80K | 0.77× | |
| 07 | Western Australia | ~100K | 0.62× | |
| 08 | Queensland | ~100K | 0.40× |
The strongest cross-interests of the Sydney Swans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | North Melbourne Football Club | Sports | 11.98× | ||
| 02 | Brisbane Lions | Sports | 11.31× | ||
| 03 | Greater Western Sydney Giants | Sports | 11.27× | ||
| 04 | Hawthorn Football Club | Sports | 11.22× | ||
| 05 | Adelaide Football Club | Sports | 10.32× | ||
| 06 | Fremantle Football Club | Sports | 9.91× | ||
| 07 | Collingwood Football Club | Sports | 9.21× | ||
| 08 | Essendon Football Club | Sports | 9.12× | ||
| 09 | St Kilda Football Club | Sports | 9.11× | ||
| 10 | West Coast Eagles | Sports | 8.80× | ||
| 11 | Port Adelaide Football Club | Sports | 8.73× | ||
| 12 | Carlton Football Club | Sports | 8.69× | ||
| 13 | Geelong Football Club | Sports | 8.09× | ||
| 14 | Richmond Football Club | Sports | 7.96× | ||
| 15 | Western Bulldogs | Sports | 6.24× | ||
| 16 | AFL Grand Final | Sports | 4.45× | ||
| 17 | Kookai | Fashion & Accessoires | 4.44× | ||
| 18 | Cotton On | Fashion & Accessoires | 3.54× | ||
| 19 | Harvey Norman | Shopping | 2.64× | ||
| 20 | Australian Football League | Sports | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Sports Activity | POWER | 0.92× | |
| Pet Ownership | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Convenience Orientation | PREMIUM | 0.57× | |
| Spirituality | BALANCE | 0.59× |
Sydney Swans has an estimated audience of 1,387,145 people in Australia, concentrated in New South Wales and Victoria.
43.1% of Sydney Swans fans are female, 56.9% are male, with an average age of 40.6 years.
Sydney Swans fans show strongest brand affinity for Brisbane Lions (11.31×), North Melbourne Football Club (11.98×), and Hawthorn Football Club (11.22×) over the country average.
Sydney Swans fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~400K), and Queensland (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sydney Swans itself, the audience over-indexes on North Melbourne Football Club (11.98×), Hawthorn Football Club (11.22×), Fremantle Football Club (9.91×), and Collingwood Football Club (9.21×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sydney Swans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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