A data profile of the people who buy, follow and care about Tradesman in Australia — modelled from more than twelve digital signal sources. Tradesman has an estimated audience of 2,502,834 people in Australia.
Tradesman has an estimated audience of 2,502,834 people in Australia. 38.8% are female, 61.2% are male, average age 40.8. Top brand affinities: Australian Football League, Real property, Solar energy, Geelong Football Club, AFL Grand Final.
Top brand affinities include Australian Football League, Real property, Solar energy, with strongest over-indexing on Australian Football League (1.52× the country average).
Demographically, the Tradesman audience skews more male with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Tradesman fan in Australia is more male, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Australian Football League.
The key figures that characterise the Tradesman profile in Australia.
38.8% are female, 61.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 40.8 |
| Estimated audience size | 2,502,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Tradesman audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 17.4% |
| Australia | 16.4% |
The strongest cross-interests of the Tradesman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Geelong Football Club | Sports | 2.57× | ||
| 02 | Fremantle Football Club | Sports | 2.57× | ||
| 03 | North Melbourne Football Club | Sports | 2.50× | ||
| 04 | Western Bulldogs | Sports | 2.46× | ||
| 05 | Melbourne Football Club | Sports | 2.46× | ||
| 06 | Adelaide Football Club | Sports | 2.45× | ||
| 07 | Wests Tigers | Sports | 2.43× | ||
| 08 | Penrith Panthers | Sports | 2.42× | ||
| 09 | Lawn mower | Home & Garden | 2.40× | ||
| 10 | Brisbane Lions | Sports | 2.40× | ||
| 11 | Richmond Football Club | Sports | 2.36× | ||
| 12 | Collingwood Football Club | Sports | 2.34× | ||
| 13 | West Coast Eagles | Sports | 2.30× | ||
| 14 | Brisbane Broncos | Sports | 2.28× | ||
| 15 | Motorboat | Cars & Mobility | 2.07× | ||
| 16 | AFL Grand Final | Sports | 1.98× | ||
| 17 | Real property | Home & Garden | 1.93× | ||
| 18 | Hardware store | Home & Garden | 1.82× | ||
| 19 | Solar energy | Home & Garden | 1.64× | ||
| 20 | Australian Football League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.33× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Design Affinity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tradesman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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