Tradesman Audience in United States

Tradesman has an estimated audience of 3,911,378 people in United States. 33.4% are female, 66.6% are male, average age 37.9. Top regions: New York, Massachusetts, Pennsylvania. Top brand affinities: Google News, AccuWeather, StubHub, Clint Eastwood, DocuSign.

The average Tradesman fan in United States is 37.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Pennsylvania. Top brand affinities include Google News, AccuWeather, StubHub, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Tradesman audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Software

Demographics of Tradesman fans

Demographic split for Tradesman audience in United States
MetricValue
Female33.4%
Male66.6%
Average age37.9
Estimated audience size3,911,378

Audience persona

The typical Tradesman fan in United States is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Tradesman in United States
RegionReachAffinity
New York652,2142.98×
Massachusetts336,0764.36×
Pennsylvania333,5072.53×
Texas293,9610.87×
California276,5230.64×
Florida203,9260.77×
Ohio121,5851.01×
Arizona105,9141.33×
North Carolina105,5830.9×
Michigan101,0820.99×
Oregon80,3851.79×
New Jersey79,6910.8×
Illinois76,9590.59×
Tennessee73,3630.94×
Georgia71,3450.59×
Virginia69,5020.73×
Wisconsin65,7281.12×
Kentucky60,8611.24×
South Carolina58,9991×
Washington58,9850.75×
Louisiana57,9101.15×
Missouri54,6410.87×
Indiana54,2910.76×
Alabama47,7440.87×
Colorado42,0140.68×
Maryland41,4320.62×
Minnesota39,5380.71×
Iowa37,0451.15×
New Mexico36,6831.87×
Kansas34,0561.1×
Oklahoma33,9520.78×
Connecticut29,0840.74×
Nebraska26,0301.33×
Mississippi25,5870.79×
Utah24,7250.71×
Arkansas23,1450.72×
Nevada22,7370.6×
Idaho17,0240.87×
New Hampshire14,8730.97×
Maine11,6050.83×
Hawaii11,1800.66×
Rhode Island9,4730.76×
West Virginia9,2180.51×
Washington, District of Columbia8,2990.71×
Delaware7,1150.66×
North Dakota7,0640.88×
South Dakota5,2760.58×
Alaska4,9820.6×
Montana4,6780.43×
Wyoming3,7280.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tradesman audience
BrandAffinityCategory
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Day trading13.69×Business & Career
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Indianapolis Motor Speedway15.43×Sports
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tradesman audience
TraitClusterScore
Risk AppetiteTHRILL3.02
PatriotismCONSERVATISM2.4
DIY MentalityTHRILL2.12
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.65
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Tradesman
CountryShare
United States25.6%
United Kingdom17.4%
Australia16.4%

See Tradesman audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Tradesman have in United States?

Tradesman has an estimated audience of 3,911,378 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Tradesman fans?

33.4% of Tradesman fans are female, 66.6% are male, with an average age of 37.9 years.

Which brands do Tradesman fans like most?

Tradesman fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Tradesman fans live in United States?

Tradesman fans in United States are most concentrated in New York (reach 652,214), Massachusetts (reach 336,076), and Pennsylvania (reach 333,507). These three regions account for the largest share of the active audience.

What other brands do Tradesman fans also like?

Beyond Tradesman itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tradesman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.