Tradesman Audience in United States

Tradesman logo

Tradesman has an estimated audience of 3,911,378 people in United States. 33.4% are female, 66.6% are male, average age 37.9. Top regions: New York, Massachusetts, Pennsylvania. Top brand affinities: Pro-Ject, Mathcore, Urban Outfitters, Google Home, Product design.

The average Tradesman fan in United States is 37.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Pennsylvania. Top brand affinities include Pro-Ject, Mathcore, Urban Outfitters, with strongest over-indexing on Pro-Ject (11.69× the country average). Demographically, the Tradesman audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Software

Demographics of Tradesman fans

Demographic split for Tradesman audience in United States
MetricValue
Female33.4%
Male66.6%
Average age37.9
Estimated audience size3,911,378

Audience persona

The typical Tradesman fan in United States is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Tradesman in United States
RegionReachAffinity
New York652,2142.98×
Massachusetts336,0764.36×
Pennsylvania333,5072.53×
Texas293,9610.87×
California276,5230.64×
Florida203,9260.77×
Ohio121,5851.01×
Arizona105,9141.33×
North Carolina105,5830.9×
Michigan101,0820.99×
Oregon80,3851.79×
New Jersey79,6910.8×
Illinois76,9590.59×
Tennessee73,3630.94×
Georgia71,3450.59×
Virginia69,5020.73×
Wisconsin65,7281.12×
Kentucky60,8611.24×
South Carolina58,9991×
Washington58,9850.75×
Louisiana57,9101.15×
Missouri54,6410.87×
Indiana54,2910.76×
Alabama47,7440.87×
Colorado42,0140.68×
Maryland41,4320.62×
Minnesota39,5380.71×
Iowa37,0451.15×
New Mexico36,6831.87×
Kansas34,0561.1×
Oklahoma33,9520.78×
Connecticut29,0840.74×
Nebraska26,0301.33×
Mississippi25,5870.79×
Utah24,7250.71×
Arkansas23,1450.72×
Nevada22,7370.6×
Idaho17,0240.87×
New Hampshire14,8730.97×
Maine11,6050.83×
Hawaii11,1800.66×
Rhode Island9,4730.76×
West Virginia9,2180.51×
Washington, District of Columbia8,2990.71×
Delaware7,1150.66×
North Dakota7,0640.88×
South Dakota5,2760.58×
Alaska4,9820.6×
Montana4,6780.43×
Wyoming3,7280.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tradesman audience
BrandAffinityCategory
Pro-Ject11.69×Music & Radio
Mathcore18.06×Music & Radio
Urban Outfitters3.68×Shopping
Google Home11.65×Technology & Electronics
Product design2.89×Business & Career
Tomb Raider: The Last Revelation24.17×Games
The Historian16.48×Literature
Alaska1.67×Travel & Leisure
Eagan, Minnesota16.42×Shopping
Minnesota1.6×Travel & Leisure
N1 road (South Africa)3.69×Travel & Leisure
Embroidery Library13.69×Home & Garden
Eurail16.57×Cars & Mobility
UK garage4.03×Music & Radio
Hipster7.08×Politics & Society
Indigenous Australian art10.86×Arts & Culture
WESH3.53×Movies & TV
Stamp collecting3.3×Home & Garden
JDSU2.13×Business & Career
MK2.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tradesman audience
TraitClusterScore
Risk AppetiteTHRILL3.02
PatriotismCONSERVATISM2.4
DIY MentalityTHRILL2.12
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.65
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Tradesman
CountryShare
United States25.6%
United Kingdom17.4%
Australia16.4%

See Tradesman audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Tradesman have in United States?

Tradesman has an estimated audience of 3,911,378 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Tradesman fans?

33.4% of Tradesman fans are female, 66.6% are male, with an average age of 37.9 years.

Which brands do Tradesman fans like most?

Tradesman fans show strongest brand affinity for Pro-Ject (11.69×), Mathcore (18.06×), and Urban Outfitters (3.68×) over the country average.

Where do Tradesman fans live in United States?

Tradesman fans in United States are most concentrated in New York (reach 652,214), Massachusetts (reach 336,076), and Pennsylvania (reach 333,507). These three regions account for the largest share of the active audience.

What other brands do Tradesman fans also like?

Beyond Tradesman itself, the audience over-indexes on Mathcore (18.06×), Urban Outfitters (3.68×), Google Home (11.65×), and Product design (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tradesman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.