Tradesman Audience in Germany
Tradesman has an estimated audience of 314,394 people in Germany. 27.9% are female, 72.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Strategic human resource planning, Home construction, Progressive rock, Unique Gifts, Haberler.
The average Tradesman fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Strategic human resource planning, Home construction, Progressive rock, with strongest over-indexing on Strategic human resource planning (20× the country average). Demographically, the Tradesman audience skews more male with an average age of 37.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Software
Demographics of Tradesman fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 37.5 |
| Estimated audience size | 314,394 |
Audience persona
The typical Tradesman fan in Germany is more male, around 37.5 years old, with strong DIY Mentality tendencies and a notable affinity for Strategic human resource planning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 36,431 | 0.53× |
| Bayern | 29,960 | 0.59× |
| Baden-Württemberg | 23,227 | 0.54× |
| Hessen | 18,760 | 0.78× |
| Berlin | 13,397 | 0.95× |
| Niedersachsen | 12,322 | 0.4× |
| Thüringen | 9,950 | 1.24× |
| Sachsen-Anhalt | 9,224 | 1.13× |
| Rheinland-Pfalz | 8,825 | 0.56× |
| Brandenburg | 8,550 | 0.88× |
| Mecklenburg-Vorpommern | 8,113 | 1.35× |
| Saarland | 8,065 | 2.09× |
| Bremen | 7,915 | 2.94× |
| Sachsen | 7,679 | 0.5× |
| Schleswig-Holstein | 7,558 | 0.67× |
| Hamburg | 5,921 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Strategic human resource planning | 20× | Business & Career |
| Home construction | 1.76× | Home & Garden |
| Progressive rock | 2.56× | Music & Radio |
| Unique Gifts | 1.84× | Shopping |
| Haberler | 1.67× | News |
| Captain Fantastic (film) | 11.27× | Movies & TV |
| Product design | 1.99× | Business & Career |
| Christmas Gift | 1.92× | Kids & Family |
| Birthday Gifts | 1.78× | Kids & Family |
| Urban Outfitters | 1.7× | Shopping |
| Natural rubber | 2.38× | Cars & Mobility |
| Indigenous Australian art | 5.07× | Arts & Culture |
| JDSU | 2.68× | Business & Career |
| Assisi | 4.13× | Travel & Leisure |
| Minestrone | 1.75× | Food & Beverages |
| Rhodiola | 6.48× | Health |
| Hypertext | 1.97× | Technology & Electronics |
| Icon (magazine) | 1.7× | Arts & Culture |
| Corona (band) | 1.57× | Music & Radio |
| Graham Greene (actor) | 2.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.27 |
| Quality Awareness | PREMIUM | 1.82 |
| Need for Security | CONSERVATISM | 1.7 |
| Sports Activity | POWER | 1.57 |
| Career Orientation | POWER | 1.48 |
| Early Adopter Mentality | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 17.4% |
| Australia | 16.4% |
See Tradesman audiences in other countries
More Software audiences in Germany
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- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
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- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Tradesman have in Germany?
Tradesman has an estimated audience of 314,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tradesman fans?
27.9% of Tradesman fans are female, 72.1% are male, with an average age of 37.5 years.
Which brands do Tradesman fans like most?
Tradesman fans show strongest brand affinity for Strategic human resource planning (20×), Home construction (1.76×), and Progressive rock (2.56×) over the country average.
Where do Tradesman fans live in Germany?
Tradesman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 36,431), Bayern (reach 29,960), and Baden-Württemberg (reach 23,227). These three regions account for the largest share of the active audience.
What other brands do Tradesman fans also like?
Beyond Tradesman itself, the audience over-indexes on Home construction (1.76×), Progressive rock (2.56×), Unique Gifts (1.84×), and Haberler (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tradesman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.