Rascasse Audience Intelligence

Tradesman Audience in Germany

A data profile of the people who buy, follow and care about Tradesman in Germany — modelled from more than twelve digital signal sources. Tradesman has an estimated audience of 314,394 people in Germany.

#31among Software in Germany#6002among Topic in Germany#1140in Business & Career

The average Tradesman fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda Jazz, Central heating, Makita, with strongest over-indexing on Honda Jazz (29.97× the country average).

Demographically, the Tradesman audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tradesman fan in Germany is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Honda Jazz.

Category: Business & Career · Type: Topic · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tradesman profile in Germany.

Audience size
314K
in Germany
Gender
27.9%♀
72.1% male
Age
37.5
average years
Country rank
#16729
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tradesman fans

27.9% are female, 72.1% are male, average age 37.5.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Tradesman audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age37.5
Estimated audience size314,394
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Tradesman audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Tradesman audience comes from Germany.

Worldwide audience distribution share by country for Tradesman
CountryShare
United States25.6%
United Kingdom17.4%
Australia16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tradesman audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tradesman fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.48×
02Saarland~5K1.30×
03Mecklenburg-Vorpommern~7K1.11×
04Thüringen~9K1.07×
05Sachsen-Anhalt~8K1.02×
06Brandenburg~9K0.97×
07Hamburg~7K0.97×
08Berlin~10K0.94×
09Schleswig-Holstein~10K0.91×
10Rheinland-Pfalz~10K0.90×
11Hessen~20K0.88×
12Sachsen~10K0.88×
13Niedersachsen~20K0.80×
14Bayern~40K0.77×
15Baden-Württemberg~30K0.76×
16Nordrhein-Westfalen~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Tradesman, Germany
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tradesman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tradesman audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility29.97×
02ScribdTechnology & Electronics20.00×
03Mexican pop musicMusic & Radio20.00×
04Dr. SeussLiterature20.00×
05RyobiCars & Mobility14.97×
06Rugby World CupSports13.19×
07Central heatingHome & Garden13.13×
08MakitaHome & Garden11.62×
09HusqvarnaHome & Garden11.28×
10StihlHome & Garden7.40×
11WorkwearFashion & Accessoires5.66×
12Wood carvingHome & Garden5.48×
13Automobile repair shopCars & Mobility4.11×
14Photovoltaic systemHome & Garden3.95×
15PhotovoltaicsHome & Garden3.91×
16Efficient energy useTechnology & Electronics3.71×
17Solar powerHome & Garden3.27×
18Hardware storeHome & Garden2.84×
19TagesschauMovies & TV2.49×
20Obi (store)Shopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tradesman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tradesman audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.58×
DIY MentalityTHRILL2.30×
Need for SecurityCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tradesman audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tradesman have in Germany?

Tradesman has an estimated audience of 314,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tradesman fans?

27.9% of Tradesman fans are female, 72.1% are male, with an average age of 37.5 years.

03

Which brands do Tradesman fans like most?

Tradesman fans show strongest brand affinity for Honda Jazz (29.97×), Central heating (13.13×), and Makita (11.62×) over the country average.

04

Where do Tradesman fans live in Germany?

Tradesman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tradesman fans also like?

Beyond Tradesman itself, the audience over-indexes on Central heating (13.13×), Makita (11.62×), Husqvarna (11.28×), and Tagesschau (2.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Tradesman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tradesman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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