A data profile of the people who buy, follow and care about Sports club in Ireland — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 751,052 people in Ireland.
Sports club has an estimated audience of 751,052 people in Ireland. 53.8% are female, 46.2% are male, average age 40.3. Top brand affinities: Boylesports, Paddy Power, Manchester United F.C., Shane Lowry, Racing Post.
Top brand affinities include Boylesports, Paddy Power, Manchester United F.C., with strongest over-indexing on Boylesports (1.83× the country average).
Demographically, the Sports club audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Sports club fan in Ireland is balanced, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Boylesports.
The key figures that characterise the Sports club profile in Ireland.
53.8% are female, 46.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.3 |
| Estimated audience size | 751,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Sports club audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roy Keane | Sports | 2.20× | ||
| 02 | Volleyball | Sports | 2.15× | ||
| 03 | RTÉ Sport | Sports | 2.06× | ||
| 04 | Arsenal F.C. | Sports | 2.03× | ||
| 05 | Manchester City F.C. | Sports | 2.00× | ||
| 06 | Racing Post | Sports | 1.94× | ||
| 07 | Shane Lowry | Sports | 1.90× | ||
| 08 | At the Races | Sports | 1.88× | ||
| 09 | Aston Villa F.C. | Sports | 1.88× | ||
| 10 | Boylesports | Games | 1.83× | ||
| 11 | Hogan Stand | News | 1.78× | ||
| 12 | Manchester United F.C. | Sports | 1.72× | ||
| 13 | Leinster Rugby | Sports | 1.71× | ||
| 14 | Rory McIlroy | Sports | 1.69× | ||
| 15 | FIFA World Cup | Sports | 1.67× | ||
| 16 | Liverpool F.C. | Sports | 1.67× | ||
| 17 | UEFA Champions League | Sports | 1.65× | ||
| 18 | Premier League | Sports | 1.64× | ||
| 19 | Aviva Stadium | Sports | 1.56× | ||
| 20 | Paddy Power | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.10× | |
| Social Media Usage | JOY | 1.01× | |
| Travelling | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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