A data profile of the people who buy, follow and care about Hogan Stand in Ireland — modelled from more than twelve digital signal sources. Hogan Stand has an estimated audience of 668,242 people in Ireland.
Hogan Stand has an estimated audience of 668,242 people in Ireland. 51.0% are female, 49.0% are male, average age 41.5. Top brand affinities: Racing Post, Rory McIlroy, Harvey Norman, Screwfix, William Hill (bookmaker).
Top brand affinities include Racing Post, Rory McIlroy, Harvey Norman, with strongest over-indexing on Racing Post (2.24× the country average).
Demographically, the Hogan Stand audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Hogan Stand fan in Ireland is balanced, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Racing Post.
The key figures that characterise the Hogan Stand profile in Ireland.
51.0% are female, 49.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 41.5 |
| Estimated audience size | 668,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Hogan Stand audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 75.0% |
| United Kingdom | 12.5% |
| United States | 10.5% |
The strongest cross-interests of the Hogan Stand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 2.60× | ||
| 02 | BBC Sport | Sports | 2.51× | ||
| 03 | Bet365 | Games | 2.35× | ||
| 04 | Racing Post | Sports | 2.24× | ||
| 05 | Ladbrokes | Games | 2.17× | ||
| 06 | William Hill (bookmaker) | Games | 2.07× | ||
| 07 | Betfair | Games | 2.07× | ||
| 08 | Aston Villa F.C. | Sports | 1.94× | ||
| 09 | Sports club | Sports | 1.78× | ||
| 10 | Sports betting | Games | 1.77× | ||
| 11 | Rugby World Cup | Sports | 1.75× | ||
| 12 | Carpentry | Home & Garden | 1.72× | ||
| 13 | Gymnastics | Sports | 1.72× | ||
| 14 | Mixed martial arts | Sports | 1.68× | ||
| 15 | PGA Tour | Sports | 1.66× | ||
| 16 | Piano | Music & Radio | 1.66× | ||
| 17 | Manchester City F.C. | Sports | 1.65× | ||
| 18 | Screwfix | Home & Garden | 1.62× | ||
| 19 | Rory McIlroy | Sports | 1.56× | ||
| 20 | Harvey Norman | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| DIY Mentality | THRILL | 1.12× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.69× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Hogan Stand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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