A data profile of the people who buy, follow and care about Sports club in Austria — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 896,628 people in Austria.
The average Sports club fan in Austria is 40.1 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Admiral Bundesliga, Soccer, Hervis, with strongest over-indexing on Admiral Bundesliga (1.82× the country average).
Demographically, the Sports club audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Sports club fan in Austria is more male, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Sports club profile in Austria.
41.0% are female, 59.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 40.1 |
| Estimated audience size | 896,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Sports club audience comes from Austria.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 2.49× | |
| 02 | Lower Austria | ~100K | 1.06× | |
| 03 | Burgenland | ~20K | 0.99× | |
| 04 | Vorarlberg | ~30K | 0.98× | |
| 05 | Salzburg | ~60K | 0.96× | |
| 06 | Carinthia (state) | ~40K | 0.95× | |
| 07 | Tyrol | ~60K | 0.91× | |
| 08 | Upper Austria | ~100K | 0.90× | |
| 09 | Styria | ~100K | 0.88× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 2.93× | ||
| 02 | Hervis | Sports | 2.12× | ||
| 03 | Mikaela Shiffrin | Sports | 2.03× | ||
| 04 | LASK Linz | Sports | 2.00× | ||
| 05 | Basketball | Sports | 1.99× | ||
| 06 | SK Sturm Graz | Sports | 1.91× | ||
| 07 | FC Red Bull Salzburg | Sports | 1.91× | ||
| 08 | Oliver Glasner | Sports | 1.87× | ||
| 09 | Ernst Happel Stadion | Sports | 1.87× | ||
| 10 | David Alaba | Sports | 1.86× | ||
| 11 | Admiral Bundesliga | Sports | 1.82× | ||
| 12 | Lindsey Vonn | Sports | 1.79× | ||
| 13 | Soccer | Sports | 1.65× | ||
| 14 | Competition | Business & Career | 1.65× | ||
| 15 | UEFA Champions League | Sports | 1.64× | ||
| 16 | Jannik Sinner | Sports | 1.63× | ||
| 17 | Marko Arnautovic | Sports | 1.62× | ||
| 18 | Bwin | Games | 1.55× | ||
| 19 | Intersport | Shopping | 1.53× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Travelling | THRILL | 1.43× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Patriotism | CONSERVATISM | 0.77× |
Sports club has an estimated audience of 896,628 people in Austria, concentrated in Vienna and Lower Austria.
41.0% of Sports club fans are female, 59.0% are male, with an average age of 40.1 years.
Sports club fans show strongest brand affinity for Admiral Bundesliga (1.82×), Soccer (1.65×), and Hervis (2.12×) over the country average.
Sports club fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on Soccer (1.65×), Hervis (2.12×), SK Sturm Graz (1.91×), and FIFA World Cup (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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