A data profile of the people who buy, follow and care about Intersport in Austria — modelled from more than twelve digital signal sources. Intersport has an estimated audience of 1,631,102 people in Austria.
The average Intersport fan in Austria is 43.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Billa (supermarket), McDonald's, Obi (store), with strongest over-indexing on Billa (supermarket) (1.53× the country average).
Demographically, the Intersport audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Intersport fan in Austria is balanced, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Intersport profile in Austria.
54.2% are female, 45.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.3 |
| Estimated audience size | 1,631,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
Where the Intersport audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~200K | 1.57× | |
| 02 | Vorarlberg | ~80K | 1.33× | |
| 03 | Carinthia (state) | ~100K | 1.17× | |
| 04 | Salzburg | ~100K | 1.04× | |
| 05 | Styria | ~200K | 0.89× | |
| 06 | Upper Austria | ~200K | 0.84× | |
| 07 | Burgenland | ~30K | 0.80× | |
| 08 | Lower Austria | ~200K | 0.78× | |
| 09 | Vienna | ~200K | 0.56× |
The strongest cross-interests of the Intersport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fielmann | Health | 2.74× | ||
| 02 | Swarovski | Fashion & Accessoires | 1.86× | ||
| 03 | Bern | Travel & Leisure | 1.81× | ||
| 04 | Pedelec | Cars & Mobility | 1.78× | ||
| 05 | Bwin | Games | 1.75× | ||
| 06 | Admiral.at | Games | 1.74× | ||
| 07 | Pet food | Pets & Animals | 1.73× | ||
| 08 | Bet-at-home.com | Games | 1.73× | ||
| 09 | Soft drinks | Food & Beverages | 1.71× | ||
| 10 | Bipa | Shopping | 1.66× | ||
| 11 | Starbucks | Food & Beverages | 1.66× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.63× | ||
| 13 | Salzburg (state) | Travel & Leisure | 1.58× | ||
| 14 | KFC | Food & Beverages | 1.57× | ||
| 15 | Marcel Hirscher | Sports | 1.55× | ||
| 16 | McDonald's | Food & Beverages | 1.54× | ||
| 17 | FIS Alpine Ski World Cup | Sports | 1.54× | ||
| 18 | Billa (supermarket) | Shopping | 1.53× | ||
| 19 | Obi (store) | Shopping | 1.52× | ||
| 20 | Car dealership | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Patriotism | CONSERVATISM | 1.13× | |
| Early Adopter Mentality | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.38× | |
| Sustainability | BALANCE | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.65× |
Intersport's target market in Austria covers an estimated 1,631,102 people, concentrated in Vienna and Styria.
54.2% of the Intersport audience are female, 45.8% are male, with an average age of 43.3 years.
Intersport fans show strongest brand affinity for Billa (supermarket) (1.53×), McDonald's (1.54×), and Obi (store) (1.52×) over the country average.
Intersport fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Intersport itself, the audience over-indexes on McDonald's (1.54×), Obi (store) (1.52×), Bipa (1.66×), and Bwin (1.75×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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