A data profile of the people who buy, follow and care about Swarovski in Austria — modelled from more than twelve digital signal sources. Swarovski has an estimated audience of 873,179 people in Austria.
The average Swarovski fan in Austria is 41.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Tyrol, Lower Austria.
Top brand affinities include Müller (German trade company), Bipa, IKEA, with strongest over-indexing on Müller (German trade company) (2.13× the country average).
Demographically, the Swarovski audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Swarovski fan in Austria is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Müller (German trade company).
The key figures that characterise the Swarovski profile in Austria.
68.8% are female, 31.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 41.0 |
| Estimated audience size | 873,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Swarovski audience comes from Austria.
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.7% |
| Italy | 6.9% |
Where the Swarovski audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 2.01× | |
| 02 | Vienna | ~200K | 1.27× | |
| 03 | Salzburg | ~60K | 0.95× | |
| 04 | Upper Austria | ~100K | 0.87× | |
| 05 | Burgenland | ~20K | 0.83× | |
| 06 | Lower Austria | ~100K | 0.81× | |
| 07 | Styria | ~90K | 0.79× | |
| 08 | Vorarlberg | ~20K | 0.79× | |
| 09 | Carinthia (state) | ~30K | 0.71× |
The strongest cross-interests of the Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C&A | Shopping | 2.75× | ||
| 02 | Breuninger | Fashion & Accessoires | 2.48× | ||
| 03 | Humanic | Fashion & Accessoires | 2.44× | ||
| 04 | Deichmann | Shopping | 2.38× | ||
| 05 | Victoria Swarovski | Internet & Social Media | 2.38× | ||
| 06 | Marriage | Kids & Family | 2.29× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.24× | ||
| 08 | TK Maxx | Shopping | 2.19× | ||
| 09 | Müller (German trade company) | Shopping | 2.13× | ||
| 10 | Storm of Love | Movies & TV | 2.03× | ||
| 11 | Personal care | Health | 1.95× | ||
| 12 | Woman | Kids & Family | 1.92× | ||
| 13 | Bipa | Shopping | 1.91× | ||
| 14 | H&M | Shopping | 1.88× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.86× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.65× | ||
| 17 | Shop Apotheke | Shopping | 1.64× | ||
| 18 | Müller (company) | Food & Beverages | 1.52× | ||
| 19 | IKEA | Home & Garden | 1.50× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Urban Lifestyle | OPEN | 0.79× |
Swarovski's target market in Austria covers an estimated 873,179 people, concentrated in Vienna and Tyrol.
68.8% of the Swarovski audience are female, 31.2% are male, with an average age of 41.0 years.
Swarovski fans show strongest brand affinity for Müller (German trade company) (2.13×), Bipa (1.91×), and IKEA (1.5×) over the country average.
Swarovski fans in Austria are most concentrated in Vienna (reach ~200K), Tyrol (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Swarovski itself, the audience over-indexes on Bipa (1.91×), IKEA (1.5×), Deichmann (2.38×), and C&A (2.75×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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