A data profile of the people who buy, follow and care about Starbucks in Austria — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 1,194,446 people in Austria.
The average Starbucks fan in Austria is 38.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Lower Austria.
Top brand affinities include Temu, Walmart, Burger King, with strongest over-indexing on Temu (6.75× the country average).
Demographically, the Starbucks audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Starbucks fan in Austria is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Temu.
The key figures that characterise the Starbucks profile in Austria.
58.5% are female, 41.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 38.1 |
| Estimated audience size | 1,194,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Starbucks audience comes from Austria.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~600K | 2.71× | |
| 02 | Salzburg | ~200K | 1.93× | |
| 03 | Tyrol | ~70K | 0.90× | |
| 04 | Burgenland | ~30K | 0.84× | |
| 05 | Lower Austria | ~100K | 0.71× | |
| 06 | Upper Austria | ~90K | 0.61× | |
| 07 | Vorarlberg | ~20K | 0.51× | |
| 08 | Carinthia (state) | ~30K | 0.48× | |
| 09 | Styria | ~60K | 0.43× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | White Castle (restaurant) | Food & Beverages | 18.44× | ||
| 02 | Chipotle Mexican Grill | Food & Beverages | 18.26× | ||
| 03 | Wendy's | Food & Beverages | 17.23× | ||
| 04 | Ronald McDonald | Food & Beverages | 16.41× | ||
| 05 | Walmart | Shopping | 12.29× | ||
| 06 | American Idol | Movies & TV | 8.20× | ||
| 07 | Temu | Shopping | 6.75× | ||
| 08 | Indian subcontinent | Travel & Leisure | 6.71× | ||
| 09 | Simply Recipes | Food & Beverages | 6.57× | ||
| 10 | Pizza delivery | Food & Beverages | 5.98× | ||
| 11 | Kitchen utensil | Home & Garden | 5.08× | ||
| 12 | Burger King | Food & Beverages | 5.05× | ||
| 13 | Gourmet Foods | Food & Beverages | 3.58× | ||
| 14 | Microwave oven | Home & Garden | 3.48× | ||
| 15 | Stranger Things | Movies & TV | 2.24× | ||
| 16 | TV | Movies & TV | 1.94× | ||
| 17 | McDonald's | Food & Beverages | 1.93× | ||
| 18 | TK Maxx | Shopping | 1.77× | ||
| 19 | Skin care | Beauty & Wellness | 1.72× | ||
| 20 | Fast food | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Travelling | THRILL | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Urban Lifestyle | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.85× |
Starbucks's target market in Austria covers an estimated 1,194,446 people, concentrated in Vienna and Salzburg.
58.5% of the Starbucks audience are female, 41.5% are male, with an average age of 38.1 years.
Starbucks fans show strongest brand affinity for Temu (6.75×), Walmart (12.29×), and Burger King (5.05×) over the country average.
Starbucks fans in Austria are most concentrated in Vienna (reach ~600K), Salzburg (reach ~200K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Walmart (12.29×), Burger King (5.05×), McDonald's (1.93×), and Kitchen utensil (5.08×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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