Rascasse Audience Intelligence

Betclic Target Market in Poland

A data profile of the people who buy, follow and care about Betclic in Poland — modelled from more than twelve digital signal sources. Betclic has an estimated audience of 3,107,081 people in Poland.

#1among Betting in Poland
#40among Brand in Poland
#8in Games

Betclic has an estimated audience of 3,107,081 people in Poland. 46.5% are female, 53.5% are male, average age 25.1. Top brand affinities: UEFA Champions League, Basketball, League of Legends, Motor vehicle, NFL.

Top brand affinities include UEFA Champions League, Basketball, League of Legends, with strongest over-indexing on UEFA Champions League (4.13× the country average).

The typical Betclic fan in Poland is balanced, around 25.1 years old, with a notable affinity for UEFA Champions League.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Betclic profile in Poland.

Audience size
3.1M
in Poland
Gender
46.5%♀
53.5% male
Age
25.1
average years
Country rank
#376
Brand in Poland
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Betclic

46.5% are female, 53.5% are male, average age 25.1.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Betclic audience in Poland
MetricValue
Female46.5%
Male53.5%
Average age25.1
Estimated audience size3,107,081
Fig. 03

Age distribution

Ø 25.1
average years
Age distribution of the Betclic audience in Poland
Age bracketShare%
16-1963%
20-2918%
30-3914%
40-493%
50+1%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Betclic audience comes from Poland.

Worldwide audience distribution share by country for Betclic
CountryShare
Côte d'Ivoire49.6%
Portugal16.0%
France15.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betclic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betclic audience
#·InterestCategoryAffinity×
01Kendrick LamarMusic & Radio5.90×
02KizoMusic & Radio4.18×
03Lionel MessiSports4.16×
04UEFA Champions LeagueSports4.13×
05Erling HaalandSports4.13×
06Kanye WestMusic & Radio3.94×
07NFLSports2.76×
08League of LegendsGames2.32×
09Counter-Strike: Global OffensiveGames2.22×
10Dota 2Games2.17×
11Gaming computerTechnology & Electronics2.15×
12PC gameGames2.01×
13Men's FitnessSports1.97×
14BasketballSports1.95×
15StreetwearFashion & Accessoires1.72×
16Motor vehicleCars & Mobility1.68×
17Used CarsCars & Mobility1.67×
18carVerticalCars & Mobility1.62×
19MotorsportCars & Mobility1.57×
20Used carCars & Mobility1.56×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Betclic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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