A data profile of the people who buy, follow and care about Streetwear in Poland — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 2,770,895 people in Poland.
Streetwear has an estimated audience of 2,770,895 people in Poland. 63.5% are female, 36.5% are male, average age 35.2. Top brand affinities: Nike, Skin care, Street fashion, Deal of the day, Zara.
Top brand affinities include Nike, Skin care, Street fashion, with strongest over-indexing on Nike (2.11× the country average).
Demographically, the Streetwear audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Streetwear fan in Poland is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Nike.
The key figures that characterise the Streetwear profile in Poland.
63.5% are female, 36.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 35.2 |
| Estimated audience size | 2,770,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Streetwear audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street fashion | Fashion & Accessoires | 3.18× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.19× | ||
| 03 | Nike | Fashion & Accessoires | 2.11× | ||
| 04 | Sneakers (footwear) | Fashion & Accessoires | 2.06× | ||
| 05 | Deal of the day | Shopping | 2.04× | ||
| 06 | Hoodie | Fashion & Accessoires | 1.96× | ||
| 07 | Bershka | Shopping | 1.94× | ||
| 08 | Nail polish | Beauty & Wellness | 1.85× | ||
| 09 | Self care | Health | 1.82× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.81× | ||
| 11 | Skin care | Beauty & Wellness | 1.76× | ||
| 12 | Zara | Shopping | 1.74× | ||
| 13 | Stradivarius | Shopping | 1.71× | ||
| 14 | Organic product | Food & Beverages | 1.69× | ||
| 15 | Natural product | Food & Beverages | 1.68× | ||
| 16 | Jeans | Fashion & Accessoires | 1.65× | ||
| 17 | Adidas | Fashion & Accessoires | 1.58× | ||
| 18 | Sephora | Shopping | 1.55× | ||
| 19 | Health & wellness | Health | 1.54× | ||
| 20 | Rossmann | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Sustainability | BALANCE | 0.88× | |
| Design Affinity | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.21× | |
| Quality Awareness | PREMIUM | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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