A data profile of the people who buy, follow and care about Streetwear in Switzerland — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 966,941 people in Switzerland.
The average Streetwear fan in Switzerland is 36.1 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Zara, Nike, Skin care, with strongest over-indexing on Zara (1.94× the country average).
Demographically, the Streetwear audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Streetwear fan in Switzerland is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Zara.
The key figures that characterise the Streetwear profile in Switzerland.
51.5% are female, 48.5% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 36.1 |
| Estimated audience size | 966,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Streetwear audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
Where the Streetwear audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~200K | 1.41× | |
| 02 | Canton of Bern | ~100K | 1.22× | |
| 03 | Ticino | ~40K | 1.13× | |
| 04 | Canton of St. Gallen | ~50K | 1.10× | |
| 05 | Vaud | ~100K | 1.09× | |
| 06 | Aargau | ~70K | 1.09× | |
| 07 | Luzern | ~40K | 1.09× | |
| 08 | Basel-Landschaft | ~20K | 1.07× | |
| 09 | Basel-City | ~40K | 1.05× | |
| 10 | Solothurn | ~30K | 1.05× | |
| 11 | Thurgau | ~30K | 1.02× | |
| 12 | Canton of Nidwalden | ~4K | 1.02× | |
| 13 | Appenzell Innerrhoden | ~1K | 1.02× | |
| 14 | Graubünden | ~20K | 1.00× | |
| 15 | Canton of Zug | ~10K | 1.00× | |
| 16 | Schaffhausen | ~8K | 0.98× | |
| 17 | Canton of Obwalden | ~4K | 0.98× | |
| 18 | Canton of Glarus | ~3K | 0.98× | |
| 19 | Uri | ~3K | 0.98× | |
| 20 | Canton of Geneva | ~60K | 0.96× | |
| 21 | Fribourg | ~30K | 0.96× | |
| 22 | Schwyz | ~10K | 0.96× | |
| 23 | Appenzell Ausserrhoden | ~4K | 0.96× | |
| 24 | Jura | ~6K | 0.95× | |
| 25 | Valais | ~40K | 0.94× | |
| 26 | Neuchatel | ~20K | 0.91× |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street fashion | Fashion & Accessoires | 2.43× | ||
| 02 | New Balance | Fashion & Accessoires | 2.07× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.06× | ||
| 04 | Nike | Fashion & Accessoires | 2.04× | ||
| 05 | Sephora | Shopping | 1.96× | ||
| 06 | Zara | Shopping | 1.94× | ||
| 07 | Fashion show | Fashion & Accessoires | 1.90× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.88× | ||
| 09 | Uniqlo | Shopping | 1.84× | ||
| 10 | Sneakers (footwear) | Fashion & Accessoires | 1.83× | ||
| 11 | Designer clothing | Fashion & Accessoires | 1.78× | ||
| 12 | Expensive Taste | Business & Career | 1.74× | ||
| 13 | Chanel | Fashion & Accessoires | 1.68× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 1.66× | ||
| 15 | Skin care | Beauty & Wellness | 1.65× | ||
| 16 | Adidas | Fashion & Accessoires | 1.63× | ||
| 17 | Sports equipment | Sports | 1.60× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.56× | ||
| 19 | Self-love | Health | 1.52× | ||
| 20 | Hair care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.02× | |
| Social Media Usage | JOY | 0.96× | |
| Travelling | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Streetwear has an estimated audience of 966,941 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
51.5% of Streetwear fans are female, 48.5% are male, with an average age of 36.1 years.
Streetwear fans show strongest brand affinity for Zara (1.94×), Nike (2.04×), and Skin care (1.65×) over the country average.
Streetwear fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Streetwear itself, the audience over-indexes on Nike (2.04×), Skin care (1.65×), Louis Vuitton (1.66×), and Sneakers (footwear) (1.83×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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